Brand Designer

About This Role

This role is for an experienced Brand Designer to join the marketing organization at Wheeler Machinery CO. The designer will be responsible for the visual expression of the company, supporting design needs across the business, and creating a cohesive overall design system across all touchpoints. The role involves creating compelling visual collateral for print, web, and digital applications, from lead generation campaigns to website assets and social content.

Responsibilities

• Own the governance and development of Wheeler Machinery’s visual expression
• Ensure alignment with all brand standards and guidelines, voice, and visual identity, including both OEM and Wheeler standards
• Provide high quality, professional designs for a wide range of collateral, including brochures, sales sheets, signage, trade show materials, email templates, landing pages, banner ads, and social media graphics, for print, web, and digital use
• Translate marketing briefs and stakeholder requests into clear creative concepts, iterating quickly based on feedback
• Prepare print-ready files (color profiles, bleed, resolution) and coordinate with vendors/printers for production of collateral
• Manage multiple design projects simultaneously, prioritizing effectively to meet deadlines
• Maintain and evolve organized design files, templates, and brand asset libraries
• Stay current on design trends, tools, and best practices, and bring fresh ideas to the team
• Perform all other duties as assigned

Requirements

• Bachelor’s degree in Graphic Design, Visual Communications, or a related field, or equivalent professional experience
• 5+ years of professional graphic design experience, with a strong portfolio building scalable design systems across digital and physical surfaces
• Experience developing and maintaining brand guides
• Understanding of what it takes to build a scalable brand, putting the customer first
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Understanding of print production requirements (color management, bleed, resolution, file prepress) and web/digital design standards (responsive layout, file optimization, accessibility basics)
• Excellent typography, layout, and color theory skills with a sharp eye for visual detail
• Prior experience in a marketing or creative agency environment, or in-house experience as part of a corporate marketing or design team
• Strong communication and time-management skills; able to manage multiple projects and stakeholders under deadline pressure
• A collaborative, feedback-receptive approach and a polished, professional portfolio to share
• Strong project management and cross-functional collaboration skills