BMC Social Media Specialist

This role plays a critical part in shaping and executing EY Canada’s social media presence with accountability across both organic and paid channels. The candidate will oversee the end-to-end execution of integrated campaigns, aligning content and channel strategies to business objectives, and will help define the voice of the firm on social media.

Responsibilities

• Manage select social media channels end-to-end, including strategy, creative concept, content development and results reporting
• Manage the workflow and publishing of social content to the platform, planning and maintaining an editorial calendar, and aligning cross-functionally across the EY ecosystem
• Advise stakeholders, managing expectations, communicate proactively and working collaboratively with team members on competing priorities in a fast-paced, high-volume environment, bridging between sales and marketing to embolden combined efforts
• Develop social strategy and execute social media campaigns, inclusive of organic, paid, employee advocacy, internal communications, social listening, benchmarking, competitive intelligence, optimizations and reporting
• Create content that safeguards brand values and brand reputation from copywriting, translation, image creation/selection and reviews through to social media calendar management, scheduling, tracking and analytics
• Conduct regular social audits to proactively identify gaps and priorities in social content execution
• Develop monthly wrap reports for social media highlighting optimizations, analyzing and making strategic recommendations based on community engagement and reporting on brand and lead generation KPIs versus vanity metrics
• Identify leading social media trends and interpret into best practices

Requirements

• 3-5 years of experience planning, creating, implementing, and measuring high-quality social media campaigns
• B2B experience preferred but not required
• Experience managing organic and paid media on LinkedIn and Instagram
• Experience with Hootsuite, Marketo or TikTok and Facebook is also valued
• Excellent knowledge of social platform capabilities and best practices
• Positive, can-do attitude with a willingness to test, accept and learn from pilots
• Strong analytical skills, understanding of social KPIs, measurement and attribution models for social
• Experience working in a fast-paced, complex, yet dynamic work environment and able to multitask

About the Company

EY is committed to shaping the future with confidence and helping individuals succeed in a globally connected powerhouse of diverse teams. The company helps to build a better working world and is committed to bringing its purpose to life for its people, clients, and communities.