About This Role
This role involves creating and managing engaging content to inform readers and support digital marketing goals. The Blogger will shape content strategy, research topics and keywords, and publish across websites and social channels, combining writing, editing, analytics, and creative production.
Responsibilities
- Plan and deliver content creation, content writing, copywriting, and storytelling; edit and proofread content for clarity, accuracy, and consistency
- Manage publishing through WordPress and other content management systems; maintain website content
- Use SEO and keyword research to improve discoverability, and review Google Analytics, web analytics reporting, and content performance analytics to guide improvements
- Collaborate cross-functionally with marketing and creative teams on content marketing strategy, B2B marketing, digital marketing, social media marketing, social media management, and marketing automation
- Create or coordinate visual assets using Adobe Photoshop and Adobe Creative Suite, including graphic design, photography, videography, and video editing; support email marketing and e-commerce content
Requirements
- Strong content writing, editing, content editing, and copywriting skills, with an ability to adapt tone and format for different audiences
- Familiarity with WordPress, content management, website management, HTML, CSS, SEO, and keyword research
- Ability to interpret marketing analytics, marketing online analytics, Google Analytics, and content performance analytics to refine content
- Experience or working knowledge in content marketing, content strategy, B2B marketing, social media, email marketing, or marketing automation is valuable
- Familiarity with Adobe Photoshop, Adobe Creative Suite, graphic design, photography, videography, and video editing is preferred
Application Process
- Submit an example of a blog you have created to gain an interview
About the Company
Hemptique creates and manages engaging content that informs readers and supports digital marketing goals.
