(Associate) Product Manager

About This Role

This role involves developing and executing marketing and product strategies for a specific brand within the pharmaceutical industry, focusing on pulmonary arterial hypertension (PAH). It suits a professional who can collaborate with sales and medical teams, manage marketing campaigns, and build relationships with key opinion leaders.

Responsibilities

• Collaborate with the sales team to provide assistance, analyze HCP needs, market trends, and competitive information in PAH
• Create and develop marketing campaigns to maximize SOV of Uptravi
• Work with the Medical team and other cross-functions to create and develop marketing materials
• Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure effective execution
• Lead to create and implement the brand strategies of Uptravi based on market size, opportunities, and competition shares in the industry, build the brand image
• Direct product promotion and growth initiatives to attain increasing market share
• Work with other function management teams to ensure cross-functional alignment of product strategies
• Design training programs to consistently upgrade the sales team’s professionalism in personal and group selling of focused products
• Lead to build and maintain professional relationships with PAH KOLs
• Collaborate with CSAPH to ensure strong expertise for Uptravi

Requirements

• Brand Marketing
• Brand Positioning Strategy
• Business Storytelling
• Customer Centricity
• Customer Intelligence
• Data Analysis
• Data-Driven Decision Making
• Digital Strategy
• Execution Focus
• Financial Analysis
• Industry Analysis
• Operational Excellence
• Process Improvements
• Product Development Lifecycle
• Product Management
• Product Portfolio Management
• Product Strategies
• Stakeholder Management
• Strategic Thinking
• Technical Credibility

Important Details

• Locations: Beijing, China; Shanghai, China

About the Company

Johnson & Johnson is a healthcare innovation company focused on preventing, treating, and curing complex diseases, developing smarter and less invasive treatments, and creating personal solutions. They innovate across Innovative Medicine and MedTech to deliver breakthroughs that profoundly impact health for humanity.