Associate Director, Social Media

About This Role

Directing paid social strategies and best practices across all Publicis Media agencies is the core of this role, serving as a key contributor and expert in the social space. This role suits someone who loves to solve challenges, collaborate across agency teams, and has a strong point of view, with the ability to proactively identify needs and build solutions.

Responsibilities

• Contribute to development of paid social activation content, including POVs, playbooks, training, and educational 101, 201, and 301 content pieces
• Deep understanding of the evolving paid social landscape
• inclusive of Commerce, AI, and emerging social platforms
• to deliver against business outcomes
• Curate first-to-market solutions
• inclusive of activation support, collateral development, and testing frameworks
• Identify and document FAQs, automating responses to common agency questions
• Contribute to development of ad hoc content based on custom requests from agency teams and/or reactions to relevant marketplace changes
• Lead campaign audits to strengthen activation approach for Publicis Media account teams
• Build relationships with Publicis Media agency counterparts and social channel leads
• Execute roadmaps and build thought leadership collateral for social strategy and activation
• Develop cross-functional relationships to collaborate on solutions priorities
• Contribute to account planning and coordination with key SMEs across agencies to improve how we serve clients across Publicis Media
• Identify clients that are candidates for priority solutions and assist in stewarding clients into best-in-class landing pads
• Contribute to assessments and guide agency teams on recommendations
• Stay abreast of industry trends and advise on the use of emerging platforms and technology based on agency, industry, and client priorities

Requirements

• 6+ years

experience in paid social media, with an emphasis in activation

• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications preferred
• Extensive familiarity and past experience with paid social media strategy and activation
• Strong understanding of major social platform algorithms, ad products, optimization levers, and roadmaps also pertaining to broader industry developments
• Extensive experience in campaign management and optimization across Meta, Snapchat, TikTok, X, Pinterest, Reddit, and LinkedIn
• Social commerce experience involving native shops, product feeds, and media amplification
• Advanced knowledge of 3P measurement capabilities and restrictions in the social space