Associate Director, Regional Marketing

About This Role

This leadership role within Specialty Care/Immunology focuses on shaping brand strategy and driving execution across the Asia Pacific region. The Associate Director will partner with global, regional, and market leaders to achieve meaningful outcomes for patients, while coaching and inspiring marketers to unlock opportunities and strengthen commercial capabilities.

Responsibilities

• Lead regional strategy, influence critical business decisions, and partner with markets to bring meaningful outcomes to patients across the region
• Partner with global, regional, and market leaders to align teams, shape decisions, and drive execution
• Coach and inspire marketers across Asia Pacific, helping markets unlock opportunities, strengthen commercial capabilities, and deliver lasting brand success
• Own and articulate the regional strategy for Specialty Care/Immunology and assigned brand(s), aligned to global direction and adapted for AP market realities
• Serve as the regional ambassador and subject-matter expert in the disease area, providing clear strategic direction to markets and feeding into the Franchise strategy for the region
• Define what is standard versus localized across messaging, campaigns, and execution
• Own the brand narrative and storytelling, translating strategy into clear, executable plans
• Act as the primary connector between global, regional, and local teams for Specialty Care/Immunology and assigned brand(s)
• Adapt global strategies and campaigns to ensure local relevance without strategic dilution or duplication
• Ensure markets understand not just what to do, but why, making strategy practical and actionable
• Mobilize and align cross-functional teams (marketing, sales, access, medical, finance, policy, etc.)
• Drive executional excellence across launch preparation, brand activation, and lifecycle management
• Navigate competing priorities while maintaining focus, alignment, and momentum
• Be a high-value partner to markets, enabling BU Heads and their teams through clarity and support
• Coach markets in the deployment of company
• Demonstrate commercial and P&L awareness for the assigned brand(s)
• Partner with the local commercial teams and escalate when appropriate and value-adding
• Solve problems pragmatically, balancing strategic intent with execution realities
• Guide, coach, and support local marketers or project teams responsible for assigned brand and indication priorities
• Create clarity on priorities, deliverables, timelines, decision points, and ways of working to ensure strong brand discipline and accountability
• Support marketing capability building across brand planning, forecasting, opportunity assessment, competitive strategy, and cross-functional leadership