About This Role
An Associate Director in Precision is a digital media expert who can manage multiple client accounts, drive performance for major brands, and inspire their team. This role involves actively contributing to client business outcomes and the agency's growth.
Responsibilities
- Demonstrate expertise with platforms and publishers commonly used in pharmaceutical advertising, such as PulsePoint, Deep Intent, Swoop, Healthline, WebMD, and endemic healthcare publisher networks
- Direct and manage the daily workflow of all Digitas client campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps
- Interface with media strategy teams to build strategic campaign plans, communicate recommendations, and identify and deliver new solutions in a collaborative fashion
- Review client deliverables for quality, ensuring that recommendations and work products are sound and viable
- Own development and review of strategic proposals, coordinating across teams to account for all relevant inputs and providing pressure testing through a client lens when needed
- Assume accountability and ownership of campaign execution for assigned client accounts
- Develop and maintain quality control procedures for campaign implementations
- Understand and effectively communicate our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
- Monitor and report on campaign performance
- Participate in forecasting exercises for senior management
- Adopt established account management standards and program management best practices
- Support training, mentoring, and development of team members
- Participate in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
- Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
- Assist in the development and documentation of best practices for improving communication and collaboration within the team and the group
Requirements
- Six to nine years of deep experience in display and video media buying
- In-depth understanding of media planning and programmatic buying, and practical experience with Google Marketing Platform, The Trade Desk, or similar buying platforms
- Proven experience with at least three or more years of people management experience, overseeing three or more reports in an account management/client services team
- Strong fluency with the digital media ecosystem – you know this world by heart and you keep pulse with the rapid changes happening within it – and a clear, solid understanding of the media planning and buying process
- Extensive experience in a client-facing role
About the Company
Digitas is the Networked Experience Agency, built on the vision of creating magnetic experiences that earn the right for brands to exist in human networks. It delivers Networked Experiences by leveraging comprehensive data, technology, creative, media, and strategy capabilities. Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The company has been celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, and Media Network of the Year, and recognized by Forrester and Gartner.
