Associate Director, POC

About This Role

This Associate Director role involves leading a portfolio of client accounts, guiding strategic media planning and investment decisions, and managing high-performing teams. The position serves as a senior client partner and strategic advisor, ensuring the successful development, execution, and optimization of Point of Care advertising campaigns while driving client growth, operational excellence, and team development.

Responsibilities

• Lead the development and execution of strategic POC media plans that align with client business objectives
• Serve as a senior point of contact for clients, agency partners, and media vendors, fostering strong and productive relationships
• Oversee campaign planning, implementation, optimization, and post-campaign analysis across a portfolio of accounts
• Provide leadership, coaching, and performance management for Managers, Associates/Account Executives, and other team members
• Ensure team adherence to planning processes, operational workflows, and client deliverables while maintaining high standards of quality and accountability
• Identify opportunities to grow existing client business and support new business development efforts
• Present strategic recommendations, marketplace insights, industry trends, and performance results to clients and senior stakeholders
• Drive process improvements and operational efficiencies that enhance team effectiveness and client service
• Monitor industry developments, emerging media opportunities, and evolving consumer trends to inform client strategies
• Partner with agency leadership on strategic initiatives, cross-functional projects, and organizational growth opportunities

Requirements

• Bachelor’s degree or equivalent professional experience
• 7–10 years of experience in media planning, buying, account management, or related fields, preferably within POC or a media agency environment
• Demonstrated success managing client relationships and leading large-scale media programs
• Proven experience developing and managing high-performing teams
• Strong strategic thinking, analytical, and problem-solving skills
• Excellent written, verbal, and presentation skills
• Ability to manage multiple priorities and deadlines in a fast-paced environment

Nice to have:

• Deep understanding of POC media planning, buying, measurement, and marketplace dynamics
• Experience managing significant client budgets and driving account growth
• Experience leading cross-functional teams and agency initiatives
• Familiarity with industry measurement, research, and planning tools

Important Details