About the role
Job Responsibilities
-Lead the development and execution of integrated media strategies that align with client business objectives and marketing goals.
-Provide strategic leadership across media planning, channel selection, budget allocation, and campaign optimization.
-Build and maintain strong relationships with senior client stakeholders, serving as a trusted advisor and strategic partner.
-Translate business objectives into effective audience, channel, and communication strategies through data-driven insights and market intelligence.
-Present media recommendations, annual plans, campaign results, and strategic business reviews to clients and internal stakeholders.
-Oversee campaign planning and execution to ensure quality, effectiveness, and alignment with client expectations.
-Collaborate closely with cross-functional teams including investment, digital, analytics, content, and account management teams to deliver integrated solutions.
-Manage account profitability, resource planning, and financial performance, including forecasting, budgeting, and operational efficiency.
-Lead, mentor, and develop a high-performing media planning team through coaching, training, and performance management.
-Allocate resources effectively across accounts and projects to ensure optimal workload distribution and client service excellence.
-Identify opportunities for business growth, client retention, and expanded service offerings.
-Participate in new business pitches, proposal development, and agency growth initiatives.
-Establish and maintain strong partnerships with media owners, technology vendors, and industry partners.
-Act as a senior escalation point for complex client, project, and operational issues.
-Ensure compliance with agency processes, financial controls, and industry best practices.
-Drive innovation by identifying emerging media trends, technologies, and consumer behaviors that create competitive advantages for clients.
-Champion collaboration, knowledge sharing, and continuous improvement within the team and the broader organization.
-Perform other duties and responsibilities as assigned by management.
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