About This Role
This role involves supporting the marketing brand lead with digital and non-personal promotion (NPP) strategy execution, covering omnichannel media, content development, congress NPP, and evolving content innovation. The position requires deep cross-functional collaboration and manages the HCP media agency relationship and budget. A strong background in digital marketing within the pharmaceutical industry is essential.
Responsibilities
- Develop and execute comprehensive digital and NPP strategy for BRUKINSA that aligns with overall brand strategy and hematology franchise priorities
- Lead the content development and segmented execution of campaign messages and tactics through relevant digital channels, including websites, display banners, social media, NPP emails, paid search, and custom digital activations
- Guide channel strategy, NPP target list prioritization, and content tailoring across the customer journey
- Represent all digital materials submitted to the internal promotional review committee, ensuring final materials meet business objectives while also meeting regulatory, legal, and compliance requirements
- Lead end-to-end planning, development, and execution of digital and NPP campaigns across display, social media, email, paid search, eHR/POC, and custom digital programs, and website
- Monitor and analyze campaign performance with business analytics team and media partners, providing insights and recommendations for optimization
- Lead annual operating plan (AOP) process for brand digital and NPP media, translating brand plans into media strategy, reviewing ROI models and analysis, and approving tactical recommendations within the allocated budget
- In collaboration with Digital Strategy and Enablement, Global Technology Solutions, and Advanced Analytics teams, identify and leverage digital opportunities to enhance brand presence and drive growth
- Partner with cross-functional teams to ensure coverage and dissemination of key data publications
- Communicate digital and NPP plans and results to key stakeholders
- Serve as digital lead in priority organization workstreams as needed
- Manage the digital marketing budget for the Brukinsa brand, including contract review, invoice review and approval, budget reconciliation, and phasing management
- Ensure effective allocation of resources to maximize ROI
Requirements
- BS/BA with at least 5 years of digital marketing, including in the pharmaceutical industry
- Must have led creation of brand media/digital strategy and execution plans with experience in developing and executing campaigns that adhere to FDA promotional guidelines
- Experience with marketing technology platforms including Veeva, media management/reporting tools, content tagging/taxonomy systems (e.g., Claravine), and AI-enabled content or omnichannel orchestration tools
