About This Role
This Associate, Digital Marketing role supports the development, management, pacing, and optimization of B2B multichannel full-funnel digital marketing campaigns. It involves translating strategy into channel-specific activation plans and aiding the planning and execution of omnichannel paid activation across various digital channels. The position is within the Clients and Markets organization.
Responsibilities
- Support the development, management, pacing, and optimization of B2B multichannel full-funnel digital marketing campaigns that tie to Growth Activation messaging and experience, helping to translate strategy into channel-specific activation plans
- Aid the planning and execution of omnichannel paid activation across social, search, display, programmatic, content syndication, and other channels, ensuring a cohesive, personalized experience that connects digital and physical touchpoints to high-value interactions
- Assist with managing external agencies/partners on strategic media buys
- Execute day-to-day campaign management using tools and platforms such as Google Search Ads 360, LinkedIn Campaign Manager, and Google Display & Video 360
- Translate messaging and experience strategy into coordinated multichannel activation in partnership with cross-functional teams
- Support the implementation of multi-channel optimization best practices across campaigns
- Contribute to lead generation and nurturing strategies that align marketing and sales, improve engagement, and accelerate progression through the user funnel
- Help articulate performance measurement, translating channel and campaign data into actionable insights across all areas of the funnel
- Support the development of testing strategies, collect and analyze data, and identify trends and insights to maximize results and continuously refine the digital experience
- Assist with budgeting, forecasting, and invoicing across channels and campaigns, with accountability for efficient spend and measurable impact
- Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment
Requirements
- Minimum two years of recent experience in digital marketing, with hands-on experience across search, social, display, programmatic, content syndication, and more
- Bachelor's degree from an accredited college/university in marketing or a related field
- B2B marketing experience, with an understanding of the B2B buyer journey, lead-generation funnels, and longer consideration cycles
- Working knowledge of multi-channel optimization best practices and trends
- Strong analytical skills, with experience supporting tests and using data to drive continuous improvement
- Familiarity with marketing and advertising platforms and marketing automation tools
