Associate, Buyer Marketing

About This Role

An Associate, Buyer Marketing maintains and updates calendar entries, tracks incoming requests, and monitors calendar pacing for marketing activations. This role supports senior team members by coordinating status check-ins, following up on deliverables, and assisting with asset trafficking. It suits a proactive individual with strong organizational skills who is eager to learn B2B demand-generation principles within a dynamic corporate team.

Responsibilities

• Maintain and update calendar entries on the shared buyer marketing calendar, ensuring all upcoming activations across segments are tracked with one hundred percent accuracy
• Assist with the intake process, logging and tracking incoming request files so they are ready for team evaluation
• Monitor and track calendar pacing to flag simple scheduling overlaps or potential oversaturation issues to the team
• Coordinate and participate in status check-ins with digital, events, and content specialists to track campaign project milestones
• Follow up on deliverable statuses and assets, ensuring that timeline blockages are flagged and E&C specialists receive materials in a timely manner
• Assist in trafficking standard assets, creative files, and review-loop feedback between the buyer marketing team and E&C production teams
• Extract raw campaign performance data (including email open rates, digital engagement, web traffic, and event registration lists) directly from marketing dashboards and platform
• Populate and maintain performance tracking templates and spreadsheets to support senior team members in analyzing campaign ROI
• Organize and maintain centralized team archives of finalized briefs, post-campaign summaries, and historical performance reports
• Support the development of marketing plans by researching modern B2B marketing tactics, industry best practices, and innovative delivery formats
• Proactively network and build relationships across the business and with peer-level members of other Growth Activation teams (Brand, Communications, Digital, Events) to support collaborative alignment
• Gather necessary business context, target audience definitions, and asset requirements from internal teams to assist senior team members in drafting comprehensive, high-quality campaign briefs
• Actively participate in team brainstorms, bringing forward creative ideas and learning lessons to help optimize team processes and campaign performance
• Actively collaborate with buyer marketing team members, attending team alignment check-ins, sharing timeline updates, and coordinating joint activities
• Support the sharing of operational insights and campaign learning lessons with team members to help optimize future workflows
• Promote a collaborative team culture centered on high performance, continuous learning, and seamless cross-functional alignment