Associate Brand Manager / Brand Manager

About This Role

This role is for a Brand Manager who will drive brand growth, market share, and brand equity across assigned product categories. The position involves end-to-end brand management, including planning, execution, and post-campaign evaluation of integrated marketing initiatives across traditional and digital channels. The Brand Manager will optimize commercial strategy, portfolio pricing, and promotional activities to deliver strong business performance.

Responsibilities

• Manage the assigned portfolio to achieve net sales, margin, profit, and share targets
• Develop and execute brand Go-to-Market plans, including close monitoring of project timeline and progress with stakeholders at multiple levels
• Find opportunities to drive financial efficiency to fuel growth (e.g., pricing opportunities and cost optimizations)
• Develop and implement plans (including implementing brand strategies, assisting all business financials, and the annual budget process) that will establish and maintain current and long-range marketing plans for the brand
• Lead development and alignment of mid-year review and budget review process for the assigned portfolio
• Manage the development of ‘path to purchase’ plans, for example, brand activation, PR or others, including post-campaign analysis
• Manage advertising and promotions budget for the assigned portfolio
• Partner with the retail marketing team to implement Brand Activation programmes as part of the shopper marketing process
• Ensure timely communication as required with key internal stakeholders on category issues or activities
• Own the development of the annual brand plan for the assigned portfolio and ensure full stakeholder buy-in
• Support in the development of revenue growth and category growth plans and the mid-year review and annual budget process

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field
• Minimum 5 years of brand management or marketing experience, preferably within the FMCG industry
• Strong analytical capability with expertise in leveraging consumer insights, market research, and sales data (e.g., Nielsen, syndicated data) to drive strategic decision-making
• Proven track record in end-to-end campaign management, integrated marketing communication, digital marketing, and e-commerce growth strategies
• Demonstrated commercial acumen, including P&L management, budget tracking, pricing strategies, and ROI optimization
• Excellent cross-functional leadership, agency management, and stakeholder communication skills with an agile, solution-oriented mindset

About the Company

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries, specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Its products are trusted in more households than any other brand in the world. The company fosters a culture that inspires its people to achieve common goals, guided by its core values of Caring, Inclusive, and Courageous.