Associate Athletic Director for Communications & Creative Content

About This Role

This position offers the opportunity to take ownership of how Cranbrook Athletics is presented, promoted, and experienced across digital, social, and traditional media for one of the region’s most accomplished interscholastic athletics programs. The Associate Athletic Director for Communications & Creative Content will oversee sports information, media relations, digital content, social media, website content, and storytelling across Cranbrook’s interscholastic program. The role combines the accuracy and operational demands of sports information with the creativity and strategic perspective of modern athletic communications.

Responsibilities

• Serve as the primary sports information and media-relations contact for Cranbrook Athletics
• Maintain accurate schedules, rosters, results, statistics, records, awards, and historical information
• Manage athletic webpages and ensure information is current and accurate
• Develop efficient systems for gathering information from coaches and teams
• Publish results, schedule updates, postseason information, milestones, records, awards, and other department news
• Coordinate league and postseason recognition and maintain a comprehensive athletic archive
• Serve as a liaison with schools, leagues, governing bodies, media outlets, and other external organizations
• Coordinate game-day communications for major home contests, including livestream/broadcast support, press-box operations, statistics, results reporting, and media needs
• Lead creative direction and content strategy for Cranbrook Athletics aligned with the strategic communications priorities for Cranbrook Schools
• Manage the department’s social media presence and year-round content calendar and governance of athletics-adjacent Cranbrook-owned social media channels
• Produce photography, video, graphics, interviews, highlights, profiles, feature stories, and other digital content
• Provide timely coverage of contests, championships, senior nights, signing celebrations, awards, and other significant moments
• Coordinate athletic media days, team photography, and major content initiatives
• Develop recurring content that highlights the identity, tradition, and accomplishments of Cranbrook Athletics
• Maintain an organized digital archive of photos, video, graphics, and other media assets
• Use engagement data and analytics to inform content strategy
• Serve as a site administrator for home contests
• Develop communications and promotional plans for major home athletic events
• Coordinate digital and visual presentations for rivalry games, championships, senior nights, signing celebrations, and other high-profile events
• Ensure regular coordination and collaboration with Cranbrook Schools Communications and Marketing leadership
• Collaborate with Admissions, Advancement, Alumni Relations, and other departments to share athletic stories and support institutional priorities
• Assist the Director of Athletics with department communications, strategic initiatives, meetings, and special projects
• Represent Cranbrook Athletics at school, league, and community meetings as assigned

Requirements

• Bachelor’s degree
• Three to five years of experience in athletic communications, sports information, digital media, journalism, marketing, content creation, or a related field preferred
• Experience in athletics, education, collegiate athletics, professional sports, or a similar environment strongly preferred
• Strong writing, editing, interviewing, and storytelling skills
• Demonstrated experience creating social media, photography, video, graphics, or other digital content
• Familiarity with social media management, website publishing, graphic design, and video editing platforms
• Ability to maintain accurate schedules, statistics, records, and historical information
• Excellent judgment and interpersonal skills when representing Cranbrook Athletics
• Evening and weekend availability during athletic seasons
• Regional travel may be required
• Valid Driver’s License with satisfactory driving record

Benefits

• Medical, dental, life insurance, long-term and short-term disability, and retirement programs with employer contribution
• Employee discounts
• Unique environment in an educational setting that values collaboration

Important Details

• Schedule: Evening and weekend availability during athletic seasons; regional travel may be required

About the Company

Founded by Detroit philanthropists George and Ellen Booth in 1904, Cranbrook Educational Community is one of the world’s leading centers of education, science, and art. Comprised of a graduate Academy of Art, contemporary Art Museum, Center for Collections and Research, House and Gardens, Institute of Science, and more than 1,600 students attending its Pre-K through 12 independent college preparatory Schools, Cranbrook welcomes thousands of visitors and students to its campus each year.