About the role
Details
Posted: 22-Jul-26
Location: San Marcos, Texas
Type: Full-time
Salary: Commensurate with Experience
Categories Executive
Executive - Associate Athletics Director
Sector Collegiate Sports
Preferred Education 4 Year Degree
Internal Number: 2026687
The Associate Athletic Director for Brand Strategy & Fan Experience is responsible for developing digital, marketing and engagement strategies to enhance the brand value and fan experience of Texas State Department of Athletics. The position will direct, develop, initiate, and support strategies that drive revenue, increase attendance, and enhance in-game and fan experiences. The Associate Athletic Director will report to the Executive Senior Associate Athletic Director for External Operations.
Position Duties Include Manage and coordinate digital strategies and engagement to enhance the Texas State branding, increase fan engagement, and drive revenue. Oversee game presentation efforts and execution of in-game entertainment operations. Manage and coordinate the department’s main digital channels including social media, email marketing platforms, and SMS. Oversee campus and community promotional efforts to increase engagement and involvement Serve on External Unit leadership team and work collaboratively with all external offices to achieve department goals and outcomes.
- Previous experience in intercollegiate athletics, sports organization equivalent or high level marketing/experience entity.
- Knowledge of applied fan engagement and promotional strategies.
- Experience with game presentation, entertainment and coordination (i.e. football).
- Experience managing digital/social media channels to advance brand affinity.
- Skill in establishing rapport with internal and external constituents.
- Demonstrated ability to work in collaborative team environment.
- Demonstrated effective communication skills.
- Ability to supervise staff.
Create a Job Match for Similar Jobs
About Texas State University - Athletics Texas State University is an emerging research institution located in the burgeoning Austin-San Antonio corridor and in the beautiful Texas Hill Country. It is the largest of seven institutions in the Texas State University System and one of the 30 largest public universities in the country, with over 38,000 students and approximately 4,000 faculty and staff. Texas State is located in San Marcos, a growing community of over 60,000 people located about half way between Austin and San Antonio.” Employment with Texas State University is contingent upon the outcome of a criminal history background check. Texas State University will not discriminate against any person (or exclude any person from participating in or receiving the benefits of any of its activities or programs) on any basis prohibited by law, including race, color, age, national origin, religion, sex or disability, or on the basis of sexual orientation. Texas State is committed to increasing the number of women and minorities in administrative and professional positions. Texas State University is a member of the Texas State University System. Texas State University is an EOE.
Connections working at Texas State University - Athletics
https://ncaamarket.ncaa.org/jobs/22445945/associate-athletic-director-for-brand-strategy-fan-experience
Millions of jobs, with real people getting hired every day
Questions, answered
Click "Apply with JobAssist" – we tailor your resume and application to this role and submit it for your approval.
Yes. This role at NCAA was screened before publishing – we confirmed the employer before listing it.
The employer didn't disclose a salary range for this listing. JobAssist shows pay whenever it's available.
This position can be done from anywhere, with no in-office requirement.
Yes – every application is tailored from your profile and this job's requirements, and you can review and edit before it's sent.