Assistant General Manager - Sales & Enrollment

About This Role

This Assistant General Manager role supports the General Manager in operating a welcoming, enrollment-driven swim school. It is a people-first position focused on connecting with families, maintaining high operational standards, and coaching the Front Desk team to excel in sales and customer service.

Responsibilities

• Greet every member and family warmly at arrival and departure, serving as a welcoming presence for the school
• Keep the facility clean, organized, and always ready for customers
• Oversee the first day swimmer process: wristbands, tours, lane walks, and follow up
• Own daily enrollment goals
• Call, text, and follow up on leads
• Hold the Front Desk team accountable to enrollment standards
• Track lead pipeline, conversion rates, and enrollment trends
• Bring actionable insights and recommendations to the General Manager, not just the numbers
• Handle common objections and coach the Front Desk team to do the same with confidence
• Coach Front Desk staff through side-by-side support, regular feedback, and formal performance evaluations
• Issue corrective action when needed and make hiring recommendations to the General Manager
• Plan monthly community events and build local partnerships
• Serve as the Manager on Duty during assigned shifts, responsible for the full operation of the school
• Step in across aquatics, front desk, and facilities wherever the team needs support
• Ensure every area is running at the Goldfish standard

Requirements

• Natural communicator, comfortable on the phone and in person with families
• Comfortable learning new software (training provided on systems)
• Organized, dependable, and proactive about following through
• 1-2 years in a customer service, sales, or team support role
• Required to obtain a Lifeguard Certification through Goldfish Swim School, if not already
• Must be available for evening and weekend shifts

Important Details

• FLSA Status: Non-Exempt

About the Company

At Goldfish Swim School, the team is passionate, people-first, and committed to a golden experience every day. They believe every child deserves to be safe in and around water.