An Assistant Director of Marketing leads the marketing and game presentation efforts for Penn Athletics and assigned sports. Serving as the primary contact for women's basketball, this role develops strategic marketing plans focused on revenue generation through ticket sales and sponsorship opportunities, driving attendance at athletic events, and enhancing the overall experience for students, fans and the greater Penn community.
Responsibilities
Serve as the primary marketing and game presentation lead for 2-3 varsity sports, including women's basketball
Collaborate with key stakeholders to develop and execute strategic marketing and promotional plans
Create and distribute advertising content across multiple platforms
Identify and implement new and existing revenue generating opportunities for assigned sports, including but not limited to ticket sales and sponsorship
Collaborate with Penn Sports Properties to fulfill sponsorship needs related to pre-event marketing, gameday promotions and game presentation
Write scripts and manage videoboard inventory
Collaborate with creative services on graphic and video needs for assigned sports
Lead game presentation and in venue production efforts for all home games for assigned sport, developing an engaging atmosphere for all fans
Coordinate theme days, promotions and giveaways
Lead in the planning and execution of initiatives aimed at driving student engagement and attendance
Coordinate campus marketing efforts, plan and execute on campus activations, and build partnerships with student organizations
Establish and maintain key partnerships across campus
Collaborate with other divisions and organizations to drive initiatives, programs and activations that elevate student engagement and their experience with DRIA and at athletic events
Assist with managing the student worker program for the marketing department
Onboard and train work studies, interns and student DJs
Manage office hours and gameday coverage schedules
Communicate with others in the marketing department to assess upcoming coverage needs and notify students of new coverage needs
Assign meaningful tasks during office hours
Create and communicate gameday assignments
Other duties and responsibilities as assigned
Requirements
Bachelor's degree and 1 to 2 years of experience or equivalent combination of education and experience is required
Benefits
Comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits
Flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars
Millions of jobs, with real people getting hired every day
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1,000,000+
Tailored applications submitted
Tuition assistance for employees, spouses, and dependent children at Penn and other institutions
Generous retirement plans (Basic, Matching, and Supplemental) through TIAA and Vanguard
Substantial amount of time away from work for relaxation, vacations, personal affairs, illness, and family time
Long-term care insurance through Genworth Financial (no proof of good health for newly hired employees)
Wide variety of programs and resources to help balance work and personal life
Array of resources for professional and personal development
Access to University resources including libraries, athletic facilities, arboretum, and art galleries
Free and discounted admission and memberships to Penn arts and cultural centers and museums
Substantial savings on goods and services such as new cars, cellular phone service plans, movie tickets, and theme park admissions
Flexible work options for non-traditional work hours, locations, and/or job structures
Forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, for closing costs or home improvements
Reimbursement for eligible employees on qualified expenses in connection with the legal adoption of an eligible child, for up to two adoptions in your household
Application Process
A Cover Letter and Resume/CV are required to be considered for this position. Please upload your Cover Letter where it asks you to upload your Resume/CV; multiple documents are allowed.
Important Details
Background checks may be required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.
About the Company
The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.
