About This Role
Driving the growth of an assigned Category group is the main focus of this role through brand strategy, aggressive marketing, and product innovation. This position is responsible for planning and driving brand strategy, marketing communications, consumer engagement, and brand performance monitoring to increase sales and competitiveness.
Responsibilities
- Analyze consumer insights, market trends, competitor activities, and brand performance to identify growth opportunities
- Plan and execute integrated marketing campaigns across offline, digital, social media, e-commerce, and in-store channels
- Lead and execute activation, hospital activity, baby fair, sampling program, roadshow, local market activation, PR/KOL, and consumer event to create continuous brand awareness, product trial, and confidence among mothers
- Manage digital communication, content plan, and key message communication of the brand through Facebook, TikTok, LINE OA, and related digital channels
- Support LINE OA/CRM management, consumer engagement, consumer data, and activities to stimulate repeat purchase
- Coordinate with Sales, Trade, E-commerce, Supply Chain, Finance, Agency, and Supplier to ensure marketing plans, promotional activities, POSM media, and sales channel support are executed on schedule
- Monitor activity results, sales, trial volume, LINE OA growth, consumer feedback, and prepare performance reports to evaluate activity effectiveness and improve plans
- Track market data, competitors, consumer trends, and NPD opportunities in Categories Products group to support strategic planning and product improvement
Requirements
- Bachelor's degree or higher in Marketing, Business Administration, Communications, or related field
- 3–5 years of Brand Marketing or Digital Marketing experience for Assistant Brand Manager
- 5–7 years of Brand Marketing or Digital Marketing experience for Brand Manager
- Experience with FMCG, Home Care, Personal Care, Hygiene Products, or Baby Care is preferred
- Good command of English
- Proficiency in Microsoft Office (PowerPoint and Excel), digital platforms, social media, LINE OA/CRM, basic data analysis, and AI tools
- Ability to work outside office during events and roadshows
- High flexibility and strong cross-functional collaboration
- Strong project management skills with the ability to manage multiple projects and priorities
Nice to have:
- Experience with market research or data analytics tools
