Assistant Brand Manager / Brand Manager

About This Role

This role involves initiating and managing brand campaigns, implementing communication plans, and monitoring brand activities for the Crystal brand. It suits a marketing professional with experience in brand management, particularly within the FMCG or beverage sector.

Responsibilities

• Initiate and manage brand campaigns, including communication strategy, media, digital, PR, and partnerships (small campaigns, press conferences, etc.)
• Implement 360 communication plans and manage cross-functional teams and agencies
• Monitor all brand activities to ensure smooth execution and alignment with brand strategy
• Analyze market and consumer data to evaluate brand and campaign performance
• Track and manage marketing spending of assigned projects
• Work with cross-functional teams, including Trade Marketing and agencies, to ensure effective execution
• Support the team on promotions and brand campaigns to drive engagement

Requirements

• Degree in Marketing or related fields
• Minimum 5 years of experience in brand management (preferably FMCG or beverage)
• Knowledge of basic 360 marketing communications and media management, both offline and online
• Excellent communication with the ability to engage cross-functional teams effectively
• Fluent in English language
• Management skills
• Presentation and storytelling skills
• Experience in using Nielsen and Sales data

About the Company

Thai Drink Co Ltd. is located in CW Tower, 90 Ratchadaphisek Rd, Khwaeng Huai Khwang, Khet Huai Khwang, Krung Thep Maha Nakhon 10310.