Assistant Brand Manager / Brand Manager

About This Role

This brand management role involves developing and executing 360-degree campaigns, overseeing content creation, driving retail activations, and managing CRM initiatives. The position suits a professional with a strong mix of creative sensibility and commercial acumen, passionate about design, lifestyle, and consumer culture.

Responsibilities

• Understand brand strategy and develop 360-degree campaigns for collections and brand awareness
• Lead 360° campaigns from ideation to execution, including films, seasonal launches, gifting/hosting moments, collaborations, POS, and retail activations
• Partner with creative, design, and product teams to build collections with strong storytelling hooks
• Monitor brand sentiment and customer insights to feed into campaigns and product innovation
• Support retail, ecommerce, and gifting channels with targeted brand-building initiatives
• Oversee content creation across social, digital, and offline platforms
• Supervise website catalogue and content
• Shape and strengthen the tone of voice — joyful and modern storytelling
• Brief and manage external agencies (creative, PR, media) for quality and timeliness
• Partner with influencers, creators, and collaborators who resonate with Chumbak’s ethos
• Drive trade marketing for stores and offline activations to maximize footfalls and conversions
• Build and strengthen relationships with mall teams with regular catchups and updates
• Consistently build sales promos with the retail team – GWP, seasonal offers for the calendar year
• Partner and retailer engagement with trade collaterals and special offers
• Track ROI for every activity
• Work with CRM and performance teams to design retention journeys and loyalty programs
• Calendarize CRM campaigns - mix of seasonal and monthly
• Develop the communication for the campaigns
• Ensure cross-channel consistency through 360 campaign management, whether SMS, Whatsapp, or Newsletter
• Check against targets on how a week of CRM performed against NOB targeted

Requirements

• 4-5 years of experience in brand management, lifestyle, retail, or consumer brands
• Experience in managing a team
• Strong mix of creative sensibility and commercial acumen
• Excellent communication, storytelling, and presentation skills
• Ability to manage multiple stakeholders and fast-paced campaigns
• Passion for design, lifestyle, and consumer culture in India

Important Details

• Reports to: Head of Marketing
• Work experience: 4-5 years or 5-6 years