About This Role
This Art Director role is a shared resource across a portfolio of new ventures, each requiring its own visual language built from the ground up. You will develop a complete visual system for each new venture's website, starting from a point of view, references, and an inspiration video. The role involves creating unique visual identities for multiple ventures without relying on existing brand guidelines.
Responsibilities
- Unpack references and inspiration materials directly with each venture's stakeholder
- Draw out the underlying vision behind the mood board and inspiration video
- Ask questions that turn a vague direction into something decidable
- Reset cleanly from one venture to the next, ensuring each brief gets its own point of view
- Build a mood board covering color, typography, composition, texture, and the character of motion
- Present the mood board in a form that can be decided on
- Align the stakeholder on a single direction before screen design begins
- Design key screens, translating the agreed direction into a concrete visual system
- Define composition, typography, rhythm, hierarchy, and use of space for the web
- Design and document component states (hover, active, empty, loading, and similar)
- Scope and design transitions, micro-animations, and graphic sequences where they reinforce the visual language
- Define the character of motion clearly enough for it to be implemented consistently
- Judge where motion adds to the experience versus where it should be left out
- Take taste-driven feedback and revise without losing the thread of the agreed direction
- Work in short, iterative cycles rather than long unsupervised builds
- Flag tension between new requests and the internal consistency of the system
Requirements
- Portfolio showing end-to-end visual design for web, from mood board/direction through to shipped screens
- Strong grounding in typography, composition, layout rhythm, and use of space
- Experience translating abstract references and inspiration into a concrete, decidable visual system
- Comfortable presenting and defending design decisions directly to a stakeholder or founder
- Some experience directing or designing motion graphics for the web, even if execution is handed off
- Comfortable holding multiple concurrent projects, each with its own stakeholder, brief, and visual identity
Nice to have:
- Experience building a visual identity from scratch, without an existing brand book
- Familiarity with modern web motion — micro-interactions, scroll-based animation, transitions
- Experience working fractionally or part-time with a single primary stakeholder
