About This Role
An Art Director or Art Lead is responsible for the visual idea development and execution of creative campaigns and assets, ensuring they are fresh, insight-driven, and aligned with brand and campaign objectives. This role suits a creative professional with a strong understanding of visual storytelling and branding.
Responsibilities
- Be responsible for the creative conception, visual idea development, and execution for all creative campaigns and assets
- Ensure every concept is fresh, insight-driven, and aligned with the brand and campaign objectives
- Develop strong creative narratives by combining consumer insights, cultural trends, and visual storytelling to create impactful campaign ideas
- Present creative concepts with well-structured rationale, articulating why the idea can resonate with the target audience and supports campaign objectives
- Provide hands-on art direction during the production stage of design, photo/video-shoot, ensuring the output meets high-quality standards
- Lead and collaborate with designers and content creators in developing and executing creative campaigns and content
- Develop moodboards for idea proposals and storyboards for video production
- Research creative trends, visual styles, consumer behavior, and industry best practices to continuously inspire innovative ideas and improve creative quality
Requirements
- Bachelor's degree in Visual Communication Design, Graphic Design, Advertising, Fine Arts, or a related field
- Minimum 3 years of experience in a creative agency, design studio, or in-house creative department, with at least 1 year in an Art Director or Senior Creative/Designer role
- Strong understanding of visual storytelling, branding, and design fundamentals
- Strong portfolio demonstrating excellence in creative ideation, campaign development, and high-quality visual execution across digital and offline channels
- Demonstrated ability to develop visual identity systems, including brand principles, visual language, key visuals, typography, illustration, iconography, and design standards/guidelines
- Hands-on creative mindset with the ability to personally execute design work, develop key visuals, and refine creative assets while leading the team
- Working knowledge of content production, photography, videography, and motion graphics, with the ability to provide effective art direction throughout production
- Excellent communication and presentation skills
- Ability to manage multiple projects simultaneously while maintaining high-quality of work
- Detail-oriented and have a good taste in art