About This Role
An Art Director is needed to lead the visual execution for Yonex and other sports brands across Southeast Asia. This role involves shaping the brands' visual presence in product photography, e-commerce, catalogues, retail, packaging, and social media. You will work closely with senior leadership and manage an in-house design team, along with external creative partners throughout the region.
Responsibilities
- Lead visual identity and brand guideline development across the brand portfolio
- Art-direct all product, lifestyle, and campaign photography, including casting input, location scouting, on-set direction, and post-production oversight
- Develop key visuals and creative concepts for hero product launches, seasonal campaigns, and major retail moments
- Own the visual execution of catalogues, lookbooks, and all printed collateral
- Direct e-commerce creative across websites and marketplaces (Shopee, Lazada, Tokopedia, TikTok Shop), including banners, product imagery, landing pages, and livestream visuals
- Develop in-store, POSM, and retail visual systems for both flagship spaces and partner stores
- Oversee packaging design and product launch assets in partnership with brand and product teams
- Direct video and motion content for social, e-commerce, and retail screens
- Manage and develop the in-house design team (initially 1–2 designers) and a network of freelancers and external agencies
- Partner with country marketing teams across Asia to localise creative without breaking brand consistency
- Build and maintain a structured brand asset library accessible across markets
Requirements
- 8–12 years of experience in design or art direction roles, including agency and/or in-house experience on brands with significant retail or e-commerce presence
- A portfolio that demonstrates strong typography, layout, photography direction, retouching standards, and visual systems thinking, across a consistent volume of work, not just one or two hero pieces
- Direct experience art-directing photoshoots end-to-end: brief, casting input, on-set direction, retouching brief and review
- Background in sportswear, fashion, retail, FMCG, or consumer e-commerce
- Hands-on proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma
- Working knowledge of After Effects (or comfort directing motion designers); familiarity with Lightroom or Capture One for photo workflows
- Strong project management instincts, able to run multiple campaigns, shoots, and deliverables in parallel without dropping quality
- Comfortable working with leadership that sets creative direction and gives clear input, and with the autonomy to translate that into execution at pace
- Fluent written and spoken English
