About This Role
Defining and elevating the creative vision of the brand across every consumer touchpoint is the core of this Art Director role. You will lead the visual language of campaigns, product launches, content, packaging, and digital experiences, ensuring every piece of communication reflects the sophistication and emotional depth of the brand. This role involves conceptual thinking, creative direction, mentoring the design team, and collaborating closely with various departments to create culturally relevant, visually distinctive, and commercially impactful work.
Responsibilities
- Own and evolve Fraganote's creative and visual identity across digital, print, packaging, retail, and social platforms
- Conceptualize and lead end-to-end creative campaigns for product launches, seasonal drops, and brand initiatives
- Direct the overall visual storytelling of the brand across performance marketing, organic content, website, email, and offline experiences
- Lead, mentor, and inspire the design team while maintaining exceptional creative standards
- Collaborate with photographers, videographers, stylists, content creators, and marketing teams during creative planning and production
- Review and approve all creative assets before publication to ensure consistency, quality, and brand alignment
- Drive innovation by exploring new design trends, visual styles, AI-assisted creative workflows, and emerging cultural aesthetics
- Build scalable design systems and creative processes that improve efficiency without compromising quality
- Balance strong artistic vision with business objectives, ensuring creative work contributes to brand growth and performance
Requirements
- Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field
- 8-10 years of experience in creative design
- At least 3–4 years leading creative projects or teams
- Strong portfolio showcasing expertise in branding, campaign design, packaging, digital marketing creatives, and visual storytelling
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and creative workflow tools
- Deep understanding of typography, composition, colour theory, luxury aesthetics, and brand systems
- Experience working in D2C, beauty, fashion, luxury, or lifestyle
- Strong leadership, presentation, and stakeholder management skills
- Ability to manage multiple projects, prioritize effectively, and thrive in a fast-paced environment
- Exceptional creative taste with an eye for detail and a passion for building iconic brands
Nice to have:
About the Company
Fraganote is a VC-backed Indian fragrance house that is redefining how modern India experiences perfume. The company is building one of India's most iconic fragrance brands, deeply obsessed with blends, stories, and the emotional architecture of fragrance.
