About This Role
This Art Director role involves defining creative direction and developing visual concepts for various campaigns and brand communications. The position requires overseeing visual production from concept to completion and leading a creative team to maintain high design standards. It suits a candidate with a strong portfolio in graphic design and visual communication.
Responsibilities
- Develop visual concepts and define creative direction for campaigns, product launches, brand promotion activities, social media content, digital media, in-store media, and brand communication
- Translate job briefs into visual narratives, moodboards, key visuals, and design systems
- Define the overall look and identity of campaigns, including typography, color, visual elements, photography, illustration, and motion graphics
- Present creative concepts, explaining the rationale and ideas behind design decisions
- Oversee visual production from concept to completion
- Supervise photography, video production, product photography, and other production formats
- Define visual references, styling, lighting, composition, props, direction of personnel or actors, and desired visual details
- Review, provide feedback, and refine work during production and post-production phases
- Encourage the team to develop concepts and creative ideas beyond just following briefs
- Maintain quality standards and design precision in all work
- Guide and develop skills of junior team members in design thinking processes and practical execution
- Manage workload and prioritize tasks in collaboration with the Creative Lead or Creative Director
- Maintain brand consistency across all channels, while developing visual identity to be modern and aligned with brand direction
- Ensure work adheres to brand guidelines and established design systems
- Identify opportunities to extend and expand the brand's visual communication formats
- Create design guidelines for campaigns, visual toolkits, templates, and reusable design systems
- Review creative work before final approval
- Oversee the adaptation and application of main campaign media to suit different formats and channels
- Maintain creative consistency across all channels, including social media, digital media, websites, out-of-home (OOH), in-store, point-of-sale (POSM), packaging, and events
- Balance outstanding creativity with time, budget, and technical constraints
- Collaborate with Marketing, Brand, and Content teams
- Participate in campaign brainstorming meetings and brief discussions
- Provide feedback and constructively question briefs to elevate concepts and work quality
- Translate stakeholder feedback into clear work guidelines for the creative team