Leading ecommerce photography across assigned categories and supporting the visual execution of seasonal creative direction across high-volume productions is the core of this Art Director role. This position partners closely with Styling, Photography, Production, and Retouching to create imagery that is elevated, product-focused, and globally scalable. While ecommerce is the primary focus, the ideal candidate has experience in editorial photography and understands how to apply an editorial mindset to commercial imagery. This role will independently lead ecommerce shoots while supporting editorial productions and special projects as business needs evolve.
Responsibilities
Lead the art direction of ecommerce photography across assigned categories, ensuring elevated and consistent execution across high-volume productions
Translate seasonal creative direction into elevated, consistent daily shoot execution with strong composition, lighting, and framing
Develop visual presentations, moodboards, and creative decks that communicate concepts, references, and seasonal creative direction from ideation through execution
Direct model posing, movement, and expression for imagery that feels authentic, modern, and commercially effective
Partner with the Senior Art Director to bring seasonal creative direction to life across ecommerce photography
Contribute visual references and creative input throughout pre-production, support model direction and casting
Help evolve ecommerce creative standards and occasionally support editorial productions and special projects
Partner closely with Styling so wardrobe, product presentation, and visual storytelling align with creative intent
Collaborate with Production to execute efficient, high-quality shoots
Build strong relationships with photographers, producers, stylists, and retouchers that elevate quality and efficiency
Own image selects across ecommerce photography, ensuring assets meet creative, product, and brand standards
Provide thoughtful retouching feedback so imagery meets creative and brand standards
Review for product accuracy, styling consistency, and overall quality, keeping final assets consistent before delivery
Bring an editorial perspective to ecommerce photography without compromising product clarity
Stay informed on evolving fashion, photography, and visual culture to continually elevate creative output
Contribute ideas that improve workflows and help evolve Fabletics' visual language across global markets
Requirements
4 to 6+ years of photo art direction experience within fashion, apparel, or retail
Demonstrated experience leading high-volume ecommerce photography
Exceptional eye for composition, lighting, movement, and visual storytelling
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Strong understanding of both ecommerce and editorial photography
Editorial photography experience with a strong understanding of fashion storytelling
Experience partnering with photographers, stylists, producers, and retouchers throughout the creative process
Women's fashion experience strongly preferred
Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation
Ability to direct talent with confidence while creating authentic, aspirational imagery
Strong understanding of image selection and post-production workflows
Excellent communication and cross-functional collaboration skills
Highly organized, able to manage multiple productions simultaneously in fast-paced, high-volume environments
Benefits
Hybrid Work Schedule
Discretionary Paid Time Off
Summer Fridays
Healthcare Plans
Employee Discounts
401k
Annual Bonus Program
Equity Program
Important Details
Team: This position will report to the Senior Art Director
About the Company
At Fabletics, great creative starts with great teams. As the business grows across ecommerce, editorial, campaigns, retail, and global markets, the company is looking for an Art Director with a strong eye for fashion photography and visual storytelling to help shape the next evolution of its imagery, primarily focused on Women's ecommerce photography, bringing an editorial sensibility that elevates product storytelling across Women's, Men's, Yitty, and Scrubs.
Fabletics is the largest digitally native active lifewear brand in the world.
