An Art Director, Digital Storytelling is a hands-on creative leader responsible for bringing the organization’s mission, people, and impact to life through compelling visual and digital storytelling. This role provides creative direction across marketing initiatives while creating, owning, and continuously building a library of original digital stories designed to increase awareness and strengthen the brand. The Art Director will identify storytelling opportunities and translate them into engaging video, photography, social media, web and other digital content while ensuring creative work aligns with broader marketing and business priorities.
Responsibilities
Lead digital storytelling from concept and story identification through creative direction, production, editing and final delivery
Create, own and continuously expand a library of digital stories highlighting the organization’s people, programs, services and impact
Proactively identify compelling stories involving seniors, participants, residents, families, caregivers, employees and community partners
Produce multimedia content including video, photography, interviews, testimonials, social media content and other visual narratives
Direct and execute photo and video shoots, including interviewing, shooting, editing and post-production
Develop content optimized for social media, websites, email, digital advertising, presentations and other communication channels
Provide creative direction and hands-on execution for marketing campaigns and initiatives while ensuring consistency with brand standards
Provide creative guidance and direction to internal and external resources to ensure quality and alignment across creative work
Evolve and uphold the organization’s brand and visual standards across platforms
Lead the organization and maintenance of digital assets, including video, photography, graphics and completed content
Collaborate with internal stakeholders to identify storytelling opportunities aligned with organizational and marketing priorities
Manage multiple creative projects and production timelines in a fast-paced, deadline-driven environment
Requirements
Bachelor’s degree in graphic design, visual communications, digital media, film/video production, marketing, communications or related field
7+ years of progressively responsible experience in art direction, digital content creation, visual storytelling, multimedia production, graphic design or related creative discipline
Demonstrated experience creating digital stories from concept through final production
Significant hands-on experience with photography, videography and video editing
Experience developing digital and social content across multiple platforms
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Strong portfolio or reel demonstrating digital storytelling, video, photography, art direction and visual design
Exceptional visual storytelling skills with the ability to identify and shape compelling stories
Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, Premiere Pro and/or After Effects
Strong video production, editing, photography and post-production skills
Ability to interview and work comfortably with seniors, families, caregivers and employees to capture authentic stories
Strong understanding of digital and social media content and the ability to adapt creative for different audiences and platforms
Strong knowledge of branding, typography, composition and design
Strong organizational and project-management skills with the ability to manage multiple priorities and deadlines
Ability to build effective working relationships and collaborate across departments
Proficient in Microsoft Office
Able to speak, read and write English
Able to think and act calmly to meet unusual occurrences of the job
Nice to have:
Healthcare, senior living, aging services or mission-driven organization experience
Healthcare industry knowledge
Benefits
Medical/dental/vision coverage
403(b)-retirement savings plan for eligible full and part-time positions
Free on-campus parking
Onsite fitness center
Important Details
Work Conditions: Normal working condition with adequate lighting and ventilation
Infectious Material Exposure: N/A
About the Company
Miami Jewish Health is one of the largest providers of healthcare and living options for aging adults in the Southeast. Its main campus is located on 20+ acres just north of mid-town Miami, and is home to its support departments like Finance, Accounting, Human Resources, Marketing and more.
