Analytics Project Manager

About This Role

This analytics implementation role focuses on executing audit and QA work across web and app properties for a multi-brand digital client. It involves running event validation, querying BigQuery for data quality issues, validating mobile tracking payloads, and maintaining tracking documentation. The role is suited for someone who is rigorous about accuracy, thorough in documentation, and comfortable working across GA4, GTM, AppsFlyer, and BigQuery.

Responsibilities

• Execute web audit checklist items: walk through each customer journey using GTM Preview and the browser DevTools network tab product view, add to cart, checkout, purchase, sign-in, and form submission
• Confirm the correct event fires with the right parameters for each step
• Validate GA4 events in DebugView: confirm event name, required parameters, correct data types, and absence of PII in parameter values
• Run BigQuery data quality queries: surface (not set) volumes in source and medium, purchase events with missing values, duplicate events, and parameters that do not match the tracking spec
• Support AppsFlyer event validation: cross-reference AppsFlyer event logs against the tracking spec and document any discrepancies with evidence
• Log all findings in the audit tracker: surface, category, root cause, evidence, and recommended fix
• Maintain tracking documentation: draft event tables, parameter definitions, and implementation code snippet templates from specifications provided by the engagement lead
• Prepare status reporting: pull current metrics and format findings for governance meeting summaries, flagging any new anomalies since the previous update

Requirements

• Bachelor's degree in Computer Science, Engineering, Statistics, Information Systems, Mathematics, or a related quantitative field
• 2–5 years in digital analytics implementation or QA, with hands-on use of GA4, GTM, and BigQuery
• Google Analytics 4: navigate reports, use DebugView in real time, build Exploration reports, and understand the purchase event structure
• Google Tag Manager: use GTM Preview mode, read tag and trigger configurations, and identify firing issues
• Browser DevTools (network tab): filter for the GA4 collect endpoint, inspect request payloads, and identify missing or malformed parameters
• BigQuery and SQL: write queries against GA4 event export tables to identify data quality issues and summarise results for reporting
• Structured documentation: produce clear, consistent audit checklists, findings logs, event tables, and data dictionaries
• Experience in a consulting or agency delivery environment is preferred

Nice to have:

• AppsFlyer: navigate the dashboard, read event logs, and cross-reference attribution data against GA4