About the role
Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group We are proud to offer a competitive compensation and benefits package and excellent career development opportunities each offering unique ways to explore the world
We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations and the best people Together we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests
This position will be working onsite from Miami
Position Summary:
TheAnalyst Customer and Lifecycle Marketing is responsible for web merchandising of integrated consumer retail campaigns across online platforms helping to meet yearly revenue & volume goals In addition execute and implement tactical & conversion driving campaigns for Royalcaribbeancom e-commerce The responsibilities will cover various aspects of website deployments promotions design implementation and verification of multiple global countries
Essential Duties and Responsibilities:
- Work with E-Commerce Lead to oversee implementation and execution of integrated tactical campaigns directed at increasing web conversion across international markets
- Strong programming skills and experience driving ecommerce
- Own and execute the implementation of new tools and functionality as well as optimization of user experience as it relates to driving web conversion Interact with social brand- and email teams to execute web merchandising efforts and alignment for marketing campaigns
- Work with content agency to develop briefs for content optimizations
- Provide insights to inform other marketing areas in planning and deploying of campaigns
- Author global campaigns in AEM (Adobe Experience Manager)
- Weekly web merchandising analysis report to be generated to identify areas of opportunity and optimization Experience generating testing- and debugging
- Work with marketing analytics team for integrated campaign management and analytics ensuring flawless campaign execution Conduct monthly competitive research including industry trends- retail activity and other consumer promotions
Qualifications Knowledge and Skills:
Four-year Bachelor's or equivalent required; MBA preferred; or one to three years related business analysis experience and/or training; or equivalent combination of education and experience
Candidate must possess strong written and oral communication skills and be able to work effectively with all levels of personnel- Strong PC skills are required
- Experience in AEM (Adobe Experience Manager) and Adobe Target is a plus Excellent interpersonal communication skills to be able to communicate with all levels of management- agency contacts and travel agent partners
- Excellent project management skills to be able to build communication plans and present information that are owned by other business units Ability to effectively present information and respond to questions from groups of managers clients customers- and the general public
- Ability to read through statistical data to form decisions
- Ability to solve practical problems and recommend solutions Working knowledge of personal computers with e-mail and advanced MS Office skills more specifically on Excel and Powerpoint- in order to create executive presentations for leadership
- Negotiating skills: bringing others together to try to reconcile differences and persuading others to your point of view
We know there's a lot to consider As you go through the application process our recruiters will be glad to provide guidance and more relevant details to answer any additional questions Thank you again for your interest in Royal Caribbean Group We'll hope to see you onboard soon!
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race color religion sex age national origin disability sexual orientation sexuality gender identity or expression marital status or any other characteristic protected by law Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment
No immigration sponsorship offered
Agency and Third-Party Submissions: Please note this is a direct search by the Company and applications through agencies and other third parties will not be accepted nor will fees be paid for unsolicited resumes Any unsolicited resumes will be considered the Company's property
Nearest Major Market: Miami
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