About This Role
Driving the success of clients' brands on Amazon is the core of this Brand Strategist role. You will audit client accounts and develop comprehensive strategies tailored to their goals, guiding both new and existing clients through performance challenges and growth opportunities. This position suits a proactive, innovative, and analytical individual with a passion for advertising strategy and problem-solving.
Responsibilities
- Play a key role in onboarding new clients, ensuring a seamless transition and clear alignment on objectives and expectations
- Participate in regular client calls to develop, maintain and improve the client relationship
- Conduct in-depth assessments of client goals, needs, and market positioning to inform strategic direction
- Identify accounts with the highest growth potential and strategize approaches to maximize their performance
- Perform comprehensive account audits, evaluating performance metrics, competitive landscape, and market trends
- Identify strengths, weaknesses, opportunities, and threats (SWOT) to guide data-driven strategy recommendations
- Develop customized brand strategies aligned with client objectives, target audiences, and competitive dynamics
- Leverage data insights and industry best practices to drive brand growth, visibility, and long-term performance
- Create clear, actionable reports summarizing audit findings, strategic recommendations, and execution plans
- Present and explain strategic recommendations to Clients and Account Managers, addressing questions and aligning on next steps
- Collaborate cross-functionally to refine and finalize strategies, ensuring clarity and mutual understanding
- Continuously analyze performance data to identify optimization opportunities and improve results
- Proactively iterate on strategies based on performance metrics, market shifts, and client feedback to drive sustained growth
- Participate in daily stand-up meetings, addressing any issues promptly through management to ensure quick resolution and maintain momentum on projects
Requirements
- Bachelor's degree in Marketing, Business, Advertising, or a related field
- 3+ years of experience in Amazon advertising, digital marketing, or a strategic marketing role within an ecommerce team
- Strong analytical and problem-solving skills, with a keen attention to detail and accuracy
- Excellent communication and interpersonal skills, with the ability to present complex advertising strategies in a clear and concise manner
- Proficient in using advanced data analysis and reporting tools
- Demonstrated ability to work independently and manage multiple projects simultaneously
- Strong time management skills and the ability to multi-task effectively
