Agent, Sports Broadcasting & Talent Partnerships

About This Role

This agent role focuses on growing and servicing the commercial business within the Sports Broadcasting and Legends divisions. It is a sales-focused position responsible for generating deal flow for a dedicated roster of broadcasters, commentators, analysts, retired athletes, and other sports personalities. The agent will develop opportunities across brand partnerships, endorsements, appearances, speaking engagements, and other talent-led commercial work.

Responsibilities

• Develop and execute commercial strategies for Sports Broadcasting and Legends clients
• Generate new business and build a strong pipeline of opportunities for the roster
• Identify and secure brand partnerships, endorsements, appearances, speaking engagements, ambassador programs, licensing, and content opportunities
• Create and pitch partnership ideas to brands, agencies, networks, and other prospective buyers
• Act as the day-to-day commercial representative for assigned clients
• Advise clients on their commercial positioning and relevant market opportunities
• Prepare proposals, presentations, and partnership recommendations
• Lead commercial negotiations and work with Legal and Finance to take deals through to execution
• Build and maintain relationships with brands, agencies, talent buyers, broadcast networks, sports properties, and event organizers
• Manage opportunities from initial outreach and pitching through to contracting, delivery, and reporting
• Work closely with colleagues across Sports Broadcasting, Talent Representation, Marketing, Legal, Finance, Operations, and Client Services
• Maintain accurate pipeline reporting and track commercial performance against revenue goals

Requirements

• 5+ years of experience in sales, sports business, sports marketing, sponsorship, commercial partnerships, media sales, talent representation, or a related field
• A proven track record of generating new business and commercial revenue
• Strong sales skills and the confidence to proactively approach brands and prospective partners
• Experience working with sports talent, broadcasters, athletes, former athletes, media personalities, or entertainment talent
• A genuine passion for sport and a broad understanding of different sports, audiences, and commercial opportunities
• Experience negotiating endorsements, appearances, speaking engagements, sponsorships, or other commercial agreements
• Strong relationships across brands, agencies, media companies, sports properties, or talent buyers
• Excellent communication, presentation, and relationship-building skills
• Strong commercial judgment and a proactive, entrepreneurial approach
• The ability to manage multiple opportunities and priorities in a fast-paced environment