This role involves overseeing the pre-admission and admission processes, ensuring all necessary activities are completed for new admissions. The Admissions Coordinator is responsible for following referral processes and acceptance guidelines to improve occupancy and revenue, while also representing the community at external events. The position suits someone who can manage sales processes and work with an interdisciplinary care team.
Responsibilities
Drive community occupancy to achieve and exceed goals
Manage sales/admission process by assisting prospective residents, their family members, referral sources, and/or advisors in the decision-making process
Respond promptly to every phone call, electronic referral, or walk-in inquiry from all referral sources
Conduct visits for patients and families utilizing Brookdale’s selling techniques and tools
Utilize established sales processes and systems (including referral portals, PacIQ, and PCC CRM/Document Manager) to perform job duties
Track all inquiries and referrals via company-approved systems and keep information updated for tracking/trending referrals, conversion ratios, and reasons for non-admittance
Utilize Green, Yellow, and Red acceptance criteria
Keep Interdisciplinary Care Team and key associates updated on the status of all prospective admissions
Articulate incoming admissions during stand up, their care needs, any equipment needs, and personal connections
Update team on estimated time of arrival
Ensure all rooms are prepared for admissions with appropriate setup, working equipment, and overall cleanliness
Work with Healthcare Liaison and monitor conversion ratios by payer
Analyze data to prepare weekly and monthly reports for community meetings
Provide frequent performance information to management
Maintain working knowledge of payer sources and insurances and utilize them effectively to maximize revenue and expedite admissions
Complete business develop sales calls as assigned and participate in external events
Develop and maintain relationships with and generate leads through residents, family, and professional referral sources on a daily/weekly basis
Provide and conduct visits about skilled services, programs and outcomes, market advantages, availability, and other relevant information to meet the needs of prospective referral sources and community groups
Effectively manage skilled bed availability
Establish positive customer service experience from initial point of contact through admission and transition to care team
Requirements
High School Education or Equivalent
Minimum of two to five years of experience in a health care environment working with seniors, preferably skilled nursing
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Tailored applications submitted
Valid driver’s license
Computer skills, specifically in Microsoft Office
Working knowledge of a skill or discipline that requires basic analytic ability
Overall understanding of the work environment and process
Working knowledge of marketing strategy and tactics, sales techniques, and sales control systems
Knowledge of Medicare, Medicaid regulations to include applicable processes for the product lines being sold
Knowledge of Medicare Advantage Contracts and other payers
Knowledge of state and federal regulations impacting or directing the delivery of services
Ability to operate personal computers and related software
Ability to effectively manage time, tasks, and projects in a dynamic environment
Ability to build trust and act honestly in relationships with others
Ability to assess and understand customers’ expectations, needs, and circumstances
Ability to work effectively with diverse personalities and to treat people with dignity, respect, fairness, and maturity
Ability to effectively listen and communicate verbally and in writing
Nice to have:
College Degree from an accredited university in a related field or equivalent combination of experience and education
Benefits
Medical, Dental, Vision insurance
401(k)
Associate assistance program
Employee discounts
Referral program
Early access to earned wages for hourly associates (outside of CA)
Optional voluntary benefits including ID theft protection and pet insurance
Paid Time Off (full-time only)
Paid holidays (full-time only)
Company provided life insurance (full-time only)
Adoption benefit (full-time only)
Disability (short and long term) (full-time only)
Flexible Spending Accounts (full-time only)
Health Savings Account (full-time only)
Optional life and dependent life insurance (full-time only)
Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan (full-time only)
Tuition reimbursement (full-time only)
Advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with the company for at least a year
Important Details
Application deadline: within 30 days of the posting date
Schedule: occasional weekend, evening, or night work if needed to ensure shift coverage
On-call on an as needed basis
Travel: Frequently
About the Company
Brookdale is recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity. It is a nationwide company with 589 communities as of November 30, 2025, offering gracious hospitality and home-like comfort for residents and families, entertaining events, and industry-leading clinical care.