About the role
Title: Activation Marketing Specialist
Industry: Retail & Consumer Products
Location: Tallahassee, FL
Duration: 3+ months, possibility to extend or convert
Responsibilities
- Support the execution of local store marketing (LSM) activations, promotional campaigns, and community engagement initiatives.
- Coordinate the ordering, distribution, and delivery of marketing materials, signage, promotional merchandise, and event assets.
- Manage inventory of branded collateral, promotional items, and activation supplies to ensure stores have the resources needed for upcoming initiatives.
- Assist with marketing support for new store openings, relocations, grand openings, and competitive market activations.
- Partner with Retail Operations and Distribution teams to ensure marketing materials are delivered accurately and on schedule.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
- 1–3 years of experience in marketing, retail operations, project coordination, event marketing, or a related field.
- Experience coordinating marketing campaigns, retail activations, events, or operational projects.
- Strong project management, organizational, and time management skills with the ability to manage multiple priorities.
- Excellent written and verbal communication skills.
Skills
- Activation Marketing
- Local Store Marketing
- Project Management
- Event Coordination
- Community Engagement
- Promotional Campaigns
- Retail Operations
- Inventory Management
- Cross-Functional Collaboration
- Marketing Materials
Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.
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