Account Manager, Social Media

About This Role

This role leads the day-to-day social media strategy, planning, content development, and community management for clients within the Media+Influence team. The Account Manager maintains leading-edge knowledge of social media trends and platform developments, acts as an ambassador for social media initiatives, and contributes to account growth and new business efforts.

Responsibilities

• Develop and implement social media strategy, as well as day-to-day implementation and management of social media channels for clients, including organic and paid tactics
• Source content inspiration and ideas based on marketing needs
• Come up with creative concepts, post ideas, and video scripts based on annual strategy, objectives, and in alignment with messaging/tone guidelines and compliance requirements
• Write creative briefs for the internal creative team or external creators to execute
• Write and edit post copy aligned with overall strategy and business objectives
• Perform community management for client social media channels, including looking for proactive opportunities to engage with target audiences as well as resolving questions, comments, and concerns in collaboration with internal team members and clients
• Manage paid social boosting to amplify organic content
• Measure the success of social media initiatives and provide recommendations for adjustments
• Maintain regular client contact, both verbal and written, to develop a trusted relationship; serve as a strategic partner to clients and internal teams
• Manage time and projects well with little supervision, meeting all deadlines and budget parameters
• Appropriately delegate assignments to reporting team members; provide ongoing counsel to junior staff on improving key skills
• Work with account teams to develop big picture skills vis-à-vis strategic planning, client development, etc.
• Actively pursue learning and professional development opportunities
• Write and/or edit materials (strategy, social content, social audits) with a keen eye
• Promote and uphold Allison’s core values

Requirements

• Minimum of 5+ years of experience in social media at a brand or agency
• In-depth working knowledge of major social media platforms and the ability to articulate clearly the value proposition of each
• Past experience managing paid social campaigns, including boosting organic content
• Willingness to learn and successfully advocate for clients across a range of industries
• Team-oriented, with an innate ability to understand needs and objectives and manage to expectations and turnaround times
• Exemplary follow-through and execution skills
• Self-motivated, eager to learn, and enthusiastic about the work