About the role
TEAM: Family (UK) CLIENT: McDonald’s REPORTING TO: Senior Account Manager About Us tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands. With 1,200+ employees across 26 countries, we offer an impressive range of solutions – from inspiration and innovation to category management and delivery.
Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for our clients, including McDonald’s, T-Mobile, O2, Starbucks, and adidas.
Most importantly, we're a place where you can achieve great things, and be recognized as the best.
What Matters The Most Breakthrough, business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving.
tms is a place where brilliant people are better together. If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice! Visit us at tmsw.com.
At tms we believe that from day one our job is to prepare you, develop you, train you and invest in you so that while with us you will become ready to take on the next challenge better prepared than you thought possible.
So whether you’re here for a meeting, a project, or a career – be prepared to Leave Changed.
WHY WE THINK YOU WILL LOVE THIS ROLE This Account Manager role will sit within our McDonald’s UK Family client services team. This team do some incredible work with McDonald’s supporting the development, production and launch of happy meal kits across multiple markets globally. No mean feat!
Of course we know that McDonald’s is a global icon. A truly amazing brand recognised the world over. However, with increased competition, tough economic times and competitors copying the winning Happy Meal formula, McDonald’s now has to deliver beyond the traditional toy in a box with more exciting, innovative and inspiring activation. We are constantly looking for new ways to make the Happy Meal fun and engaging experience for kids and their families. We challenge ourselves to think about which licensors we can partner with such as Universal, Hasbro, Warner Bros etc. to ensure that the promotions we offer can achieve this.
Finally, we guarantee that you will leave changed. Because we help our people achieve their goals.
So come here to experience. To experiment. To make mistakes. To challenge your own limits.
What You Will Bring To The Organization A dedicated and ambitious person you will be looking to develop your knowledge and experience within a buzzing and forward thinking marketing agency. We want you to bring a positive and enthusiastic approach to the role, be prepared to challenge and ask questions, stretch the strengths you already have (we call these superpowers), learn new skills and above all be ready to have fun!
You will be a great people person keen to make an impression on colleagues and clients, with a very high level of attention to detail in order to deliver work accurately and within timelines.
As an Account Manager you will be delivering exemplary integrated marketing campaigns.
You will work across numerous McDonald’s UK Happy Meal promotions where you will have the opportunity to:
- Deliver market leading integrated promotions from strategic positioning to concept to design to implementation to evaluation
- Work with some of the biggest names in the Kid’s industry including; Universal, Warner Bros & Mattel.
- Work on the retail experience for each campaign and the general family experience in McDonald’s restaurants
- Oversee all aspects of these projects including development of new creative.
Digging deeper on the details Client Partnerships
- Develop strong relationships with McDonald’s Client Partners
- Demonstrate a solid understanding of the Informal Eating Out (IEO) Sector (particularly Kids & Family), in order to apply insight and understanding to positively impact the McDonald’s business
Account Management
- Effective development and delivery of numerous campaigns as detailed above, working closely with McDonald’s clients and all licensing partners
- Ensure all projects are managed effectively and completed on time, in budget and in line with strategic objectives & proposition
Strategic Direction
- Work with our Strategy and Licensing teams to drive the development of campaigns within and outside of the marketing calendar
- Engage in and support the Happy Meal brand planning and calendar planning processes development and implementation to deliver incremental proactive value-adding projects
- Ensure all of our campaigns live and breathe the strategic proposition developed with Strategy and McDonald’s – as well as the Global Family strategy
Internal Communication
- Effectively communicate across the team, maintaining a motivating and positive environment and ensuring outstanding teamwork
The all-important numbers bit
- Responsible for managing and reporting day–to-day costs of projects through effective financial planning, forecasting and management
Campaign Development
- Work alongside other departments internally to develop and assess inventive suggestions and solutions for promotions that are in keeping with the client’s objectives
- Develop a ‘good eye’ for what works creatively and be able to advise accordingly
Skills And Experience We Would Like You To Have Outside of your drive, passion, ambition and fun-loving approach to everything you do, there are some things we would like you to have!
- Proven ability to deliver integrated campaigns and solid experience of working with a creative development and suppliers
- A passion for Kids and Family Marketing and ideally experience with similar brands
- Good business and financial acumen
- An appreciation of great creative work and the ability to judge accordingly with research and data at the heart of it
- Excellent time management, organisation, people and project management skills
- To be an enthusiastic team member
- Excellent communication skills
- A collaborative attitude
- You will have a process driven mind-set – able to work within guidelines and to tight timelines
- Experience working on partner programmes and/or toy development would be beneficial
If you have any questions about the job, we are open to discussing this role further, so please feel free to get in touch.
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