Leading high-profile corporate and consumer brands as a senior communications specialist and strategic client lead is the core of this role. The position involves communications strategy, senior client counsel, earned media and reputation, integrated campaign development, team leadership, and account growth. It suits an experienced professional with deep PR and communications expertise who can independently shape narratives, distil briefs, identify reputational opportunities, and counsel senior clients.
Responsibilities
Lead senior client relationships and act as a trusted point of counsel on communications strategy, reputation, positioning, and campaign direction
Critically analyse briefs and business challenges, identify the real communications problem to solve, and recommend the right approach
Lead strategic planning across assigned accounts, ensuring programmes have clear objectives, audiences, narratives, KPIs, and a strong earned rationale
Anticipate client needs, issues, and opportunities, and proactively course-correct accounts where required
Orchestrate account teams end-to-end, setting priorities, maintaining momentum, and ensuring clients receive consistently senior, high-quality counsel
Own the earned communications strategy across accounts, including corporate profiling, consumer storytelling, thought leadership, media engagement, and issues preparedness
Bring strong news judgement and a sophisticated understanding of the Singapore media environment
Develop strong media narratives and story architecture that connect client business priorities with wider cultural, consumer, industry, or societal conversations
Build and leverage senior relationships with editors, journalists, creators, influencers, and other relevant opinion-formers and stakeholders
Provide senior counsel on reactive communications, sensitive issues, and reputational considerations
Lead senior spokesperson preparation for interviews, announcements, and high-stakes external engagements
Counsel teams and clients on communications strategy, messaging, and narrative development across corporate and consumer audiences
Guide the development of high-quality communications materials including strategic plans, key messages, press materials, speeches, briefing documents, thought-leadership content, and executive communications
Provide senior editorial judgement and ensure work is persuasive, audience-led, and strategically sharp
Partner with Creative, Social, Influence, and other specialist teams to develop integrated ideas with a strong communications backbone and clear potential to earn attention
Ensure channel choices support the communications objective, bringing together earned, owned, social, creator, and paid activity where appropriate
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Lead the agency approach to stakeholder engagement across media, influencers, partners, industry bodies, communities, and other relevant audiences
Oversee major launches, media programmes, experiential activations, briefings, and events
Represent clients and the agency confidently in senior stakeholder engagements, meetings, interviews, and external forums
Think ahead on potential risks, sensitivities, and opportunities, and ensure teams are prepared to troubleshoot effectively
Lead, coach, and develop Account Managers, Executives, and junior team members through both formal and day-to-day guidance
Set the strategic and quality bar for teams, helping them move beyond task delivery into stronger judgement, counsel, and communications thinking
Resource accounts effectively, bringing in the right specialists and senior support when needed while maintaining commercial discipline
Create confident, motivated teams and provide clear direction during complex or high-pressure periods
Contribute to the agency’s communications capability through training, mentoring, best-practice development, and active championing of agency culture and standards
Own the commercial health of assigned accounts, including scope, resourcing, budget management, profitability, and contract considerations
Identify and convert opportunities to deepen existing client relationships and grow accounts organically through relevant communications counsel and new initiatives
Lead or play a senior role in new business development, from strategic response and proposition development through pitch narrative and presentation
Build strong chemistry with prospective clients and bring a clear senior point of view that demonstrates the agency’s communications expertise
Contribute to broader agency growth priorities, capability development, and senior management discussions (for Senior Account Director level)
Requirements
Approximately 10+ years of relevant PR and communications experience, ideally within an agency environment, with a proven track record leading significant client relationships and teams
Deep, hands-on PR and earned communications expertise; candidates must have personally led communications strategy, media narratives, senior media engagement, and client counsel
Strong strategic judgement and the ability to connect business objectives, audience insight, reputation, and earned opportunity into a clear communications recommendation
Established understanding of the Singapore media and stakeholder landscape, with credible senior media relationships and the confidence to advise clients on what will and will not earn attention
Excellent writing, messaging, and editorial judgement, with the ability to simplify complex information and sharpen the work of others
Confidence counselling senior clients and spokespeople, including challenging assumptions constructively and navigating sensitive or ambiguous communications situations
Proven ability to lead multiple accounts and teams, manage resourcing and commercial considerations, and maintain quality across a demanding portfolio
Experience across corporate and consumer communications is strongly preferred
Nice to have:
Exposure to public-sector/institutional, luxury/lifestyle, property/technology, or similarly complex categories
About the Company
Publicis Groupe is the largest communications group in the world, founded in Paris in 1926. It is present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Its solution hubs in Singapore include Publicis Communications, Publicis Media & Digital, Publicis Sapient, and Publicis Commerce. Publicis Communications is a collective of creative agencies, while Publicis Media & Digital comprises global media agency brands powered by digital-first, data-driven global practices. Publicis Sapient and Publicis Commerce empower businesses with digital transformation and total commerce experiences.
