About This Role
This Account Director role at Accenture Song involves leading a major client partnership, focusing on integrating strategy, planning, investment, activation, performance, and data to ensure exceptional delivery. It suits an experienced professional with strong media judgment and commercial awareness, comfortable navigating senior client conversations, media planning, campaign challenges, and team leadership.
Responsibilities
- Own the senior day-to-day client relationship, building trust through strong advice, reliable delivery, and a deep understanding of the client's business
- Understand the business challenge, audience, category, and commercial context before translating it into a clear media challenge
- Lead client presentations, planning sessions, campaign reviews, and senior stakeholder conversations
- Act as a trusted media partner who can simplify complexity, challenge constructively, and provide clear recommendations
- Lead the overall media response, connecting strategy, planning, investment, activation, performance, data, and specialist capabilities around a clear direction
- Apply strong media judgment across channels, knowing what great work looks like and challenging teams when needed
- Ensure strategy carries through into planning, investment, and activation
- Turn reporting into a point of view, helping clients understand what happened, why it matters, what was learned, and what should happen next
- Stay close to campaign delivery and act early when timelines, budgets, workstreams, or relationships begin to move off track
- Establish clear ways of working across client and agency teams, ensuring responsibilities, decisions, deadlines, and escalation paths are understood
- Maintain commercial discipline across scope, fees, resourcing, and forecasts
- Identify potential scope creep early and work with appropriate stakeholders to manage it
- Identify opportunities to bring additional Accenture Song capabilities into the client relationship where they can solve unmet needs or create greater value
- Provide clear direction across multidisciplinary teams and competing priorities
- Coach and develop team members, creating opportunities for people to build capability and take greater ownership
- Create an environment of accountability, collaboration, and high-quality delivery
- Bring together specialists from across media, performance, data, technology, and strategy to deliver connected client outcomes
Requirements
- Strong experience within a media agency environment across account leadership, communications planning, or integrated media
- Experience leading complex client accounts and managing senior client relationships
- A strong understanding of how strategy, planning, investment, activation, performance, and measurement work together across digital and offline media
