About This Role
This highly strategic role leads the account for a government client, focusing on awareness and behavior-change campaigns. Working closely with the account lead and Strategy Lead, the Account Director will develop a deep understanding of client challenges and help manage and deliver integrated, film-led campaigns from brief through to launch. The role suits an ambitious, proactive individual ready to build strong client partnerships and deliver thoughtful, high-quality work.
Responsibilities
- Build an open, honest, and trusting relationship with the client, the account management team, creative department, and all other internal business units
- Manage the client’s expectations by ensuring they are always kept in the loop in terms of work in progress, recognizing issues early and pre-empting them
- Demonstrate a clear understanding of the organizational structure, culture, and politics of the client’s business
- Contribute to the development of business and marketing plans based on a thorough understanding of the market and consumer
- Understand the trends and influences within the client’s market, including competitor activity
- Lead a mixed-discipline agency team in developing and delivering the highest standard creative product for a client or clients
- Make the idea culture a reality within the team by creating an environment of trust, confidence, enthusiasm, and excitement both internally and with the client
- Be responsible for the development of short-term (12 months – 2 years) communications strategies based on the client’s business plan and vision
- Be responsible for the work produced and seek out opportunities to grow the relationship with the client
- Implement new ways of working that allow the company to deliver quality work faster and cheaper
- Write strategies and briefs that inspire great work
- Work with the team to ensure that the creative briefing process is brought to life and that meetings are a source of inspiration
- Ensure the continuous progression of work by building strong relationships with all core disciplines – media, production, planning, and creative
- Attend research debriefs and contribute to subsequent discussions
- Understand the WPP AUNZ group and its offering across all business units
- Manage agency team members, including delegation, coaching, feedback, and the completion of appraisals, identifying potential, managing workload, and setting priorities
Benefits
- Global opportunities – Access career pathways, projects, and connections across the Ogilvy and WPP network
- 16 weeks paid parental leave – Gender-neutral leave for all parents and caregivers
- Leading AI tools – Exclusive access to WPP Open, the global AI platform