About This Role
This Account Director role serves as a senior client leader, responsible for the strategic, relational, and financial health of assigned accounts. The position involves leading complex, high-visibility marketing and advertising work in a fast-paced agency environment, developing trusted relationships with senior client stakeholders, and providing strategic counsel. The Account Director maintains a broad view of clients’ businesses, identifies opportunities to strengthen marketing efforts, deepen relationships, and grow account revenue, while also providing senior leadership across account teams.
Responsibilities
- Serve as the senior relationship lead for assigned client accounts
- Develop trusted relationships with senior and executive-level client stakeholders
- Provide strategic counsel grounded in client business objectives, audiences, industries, and market dynamics
- Oversee account strategy and ensure integrated recommendations support client goals
- Direct other Client Relations team members responsible for day-to-day account management
- Review and provide senior-level guidance on client strategies, plans, creative concepts, and recommendations
- Ensure accounts are appropriately staffed and agency resources are effectively deployed
- Maintain accountability for account revenue, profitability, forecasting, scope, and financial performance
- Regularly assess client satisfaction and relationship health and proactively address concerns
- Identify and develop organic growth opportunities within existing client relationships
- Lead significant client presentations and sensitive or high-level client conversations
- Coach and develop Client Relations team and contribute to performance management and career development
- Continuously strengthen professional knowledge and leadership skills through relevant professional development opportunities
- Support staffing and resource planning within Client Relations
- Play a support role in new-business strategy, proposal development, and pitches
- Collaborate with agency leadership on client, operational, and business-development priorities
- Represent Crawford professionally in client and industry settings
Requirements
- 4-year college degree in marketing, communications, business, or related field preferred
- Demonstrated experience leading complex client relationships and multidisciplinary teams
- Prior people-management experience
- Strong business and financial acumen
- Excellent strategic, leadership, presentation, and relationship-building skills
- Proven ability to grow client relationships and navigate complex business challenges
