This experiential marketing leadership role is responsible for the design, management, and execution of local and regional events, alongside traditional experiential program execution. It involves event planning, vendor negotiation, budget tracking, and creating marketing and measurement plans, requiring a loyal brand advocate who works closely with Market Managers and vendors to exceed expectations.
Responsibilities
Oversee the day-to-day health, performance, and delivery of a portfolio of proprietary B2B conferences, trade shows, and experiential activations across foundational B2B and B2C accounts
Drive account growth, retainer and staffing models, operational performance, and financial efficiency in alignment with client objectives and agency targets
Partner closely with Creative, Strategy, Integrated Production, Operations, Finance, Analytics, and Project Management leaders to ensure ideas scale effectively into live, digital, or hybrid environments
Build, mentor, and manage high-performing account teams, creating clarity around roles, priorities, standards, and accountability
Lead at the right altitude while staying connected to delivery, managing up and down, removing barriers, supporting the team during critical moments, and modeling a team-first approach
Own the overall health, direction, and performance of an assigned portfolio, balancing client partnership, team capacity, delivery quality, financial outcomes, and growth
Serve as a senior, trusted advisor to client leaders by understanding their business objectives, marketing priorities, organizational dynamics, and measures of success
Set the account vision and translate it into clear annual and program-level priorities for clients and internal teams
Lead senior-level client conversations, business reviews, workshops, presentations, and escalations with confidence, clarity, and sound judgment
Build durable relationships across client organizations, anticipate needs, navigate complex stakeholder environments, and protect long-term partnership health
Provide oversight across multiple workstreams while ensuring clear ownership, decision-making, communication, and accountability at the day-to-day level
Develop and lead account growth strategies that expand relationships, services, and revenue while delivering meaningful value for clients
Shape retainer, staffing, and operating models that support client needs, team sustainability, and agency financial targets
Connect experiential recommendations to broader client business and marketing objectives across B2B and B2C audiences
Identify emerging opportunities, whitespace, and innovation informed by client needs, audience behavior, industry trends, and marketplace insights
Contribute senior account leadership to new business efforts, agency capabilities, proposals, pricing strategies, and pitch development
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Provide senior oversight across the full experiential lifecycle, from strategy and concept development through planning, production, execution, measurement, and optimization
Ensure strategic and creative ideas can scale into operationally sound live, digital, or hybrid experiences without losing the integrity of the vision
Partner with Project Management and functional leads to establish scopes, workbacks, governance, staffing plans, decision rights, and operational roadmaps
Anticipate portfolio and program risks, resolve complex issues, and lead escalations before they affect quality, profitability, timelines, or client confidence
Establish consistent standards across programs for communication, documentation, quality control, reporting, and post-event learning
Be prepared to step into critical workstreams, client conversations, onsite delivery, and problem-solving whenever the business requires it
Own portfolio-level financial performance, including revenue visibility, forecasting, staffing and utilization considerations, budget oversight, reconciliations, and profitability
Provide senior review and approval of estimates, scopes of work, retainers, change orders, commercial assumptions, and client proposals
Monitor financial performance and delivery efficiency, taking corrective action when scope, staffing, timing, or cost creates risk
Partner with Finance, Production, and Operations leaders to improve forecasting accuracy, protect margin, and create commercially sustainable ways of working
Balance strong client stewardship with disciplined scope and change management, ensuring teams protect both the relationship and the business
Lead, coach, and develop account talent across levels, with clear expectations, regular feedback, career development, and succession planning
Create an environment of collaboration, accountability, inclusion, transparency, and continuous improvement
Delegate effectively while maintaining visibility into the work, enabling team members to grow without sacrificing quality or control
Work fluidly across levels, managing up to agency leadership and down through account and cross-functional teams to align priorities and accelerate decisions
Model calm, decisive, team-first leadership, especially during high-pressure planning periods, live events, and client escalations
Assess capacity and capability needs proactively, escalating constraints and recommending staffing or operating-model changes before they become delivery risks
Balance strategic thinking with hands-on leadership, adjusting altitude based on the needs of the client, team, and business
Requirements
10+ years of account leadership or client service experience within an experiential marketing, event marketing, sponsorship/activation, or integrated marketing agency
Demonstrated success leading complex experiential portfolios that may include conferences, trade shows, sponsorships, activations, tours, hospitality, employee experiences, and hybrid programs
Demonstrated experience serving as a senior client partner across complex stakeholder organizations, including presenting recommendations, navigating ambiguity, influencing senior decision-makers, and remaining closely connected to teams through high-pressure planning and event delivery
Proven experience leading and developing account teams, including managers and senior managers, while directing cross-functional teams across Strategy, Creative, Production, Operations, Project Management, Finance, Analytics, and field execution
Strong commercial experience across portfolio budgeting, forecasting, scopes of work, staffing plans, retainers, change management, reconciliation, profitability, and resource efficiency
Experience identifying and converting organic growth opportunities, contributing to new business, and expanding integrated agency services
Deep understanding of live-event planning and production, staffing, vendor management, logistics, risk management, onsite execution, and post-program measurement
Experience working across both B2B and B2C programs
Experience overseeing national or multi-market programs, proprietary conferences, trade shows, sponsorships, tours, festivals, hospitality, or large-scale event portfolios
Experience leading integrated campaigns across experiential, digital, social, content, communications, and measurement
Experience supporting large enterprise clients and complex matrixed stakeholder organizations
Experience partnering with field teams, staffing agencies, production vendors, venues, and partner agencies
Bachelor's degree in marketing, communications, business, or a related field, or equivalent relevant experience
Important Details
This is an experiential marketing leadership role. Successful candidates will combine senior account and portfolio leadership with meaningful hands-on experience delivering live events, activations, conferences, sponsorships, trade shows, hospitality programs, tours, or other brand experiences.
About the Company
This company creates and activates fully integrated marketing campaigns that bring clients' brands to life in a variety of ways through event marketing, PR stunts, regional and national events, channel specific advocacy events/parties, viral campaigns, and digital executions.
Mosaic is a North American integrated marketing agency that builds brands in dimension.
