Account Development Representative

About This Role

The Account Development Representative proactively identifies, engages, and qualifies prospective customers to support the company's business development strategy. This individual contributor role focuses on high-volume outreach, thoughtful needs assessment, and seamless lead handoff, serving as a critical link between Marketing-generated leads and the Sales organization. The role leverages industry insight, data analytics, and effective messaging to cultivate early-stage and later-phase opportunities and inform sales pipeline development through nurturing client relationships.

Responsibilities

• Conduct outbound outreach (cold calls, emails, social engagement) to initiate contact with decision-makers and influencers at prospective biopharmaceutical organizations
• Craft and deliver compelling messages tailored to each target, clearly articulating Syneos Health’s unique value proposition and service offerings
• Execute key campaigns and conference activity to broaden market awareness and deepen engagement
• Review inbound Marketing leads and evaluate fit based on prospect needs, pipeline stage and strength, outsourcing preferences, current/future projects, financial status, and alignment with Syneos capabilities
• Leverage multiple tools to conduct high-level needs assessments to determine opportunity quality and timing
• Qualify and transition well-vetted leads to the appropriate Inside Sales or Business Development team members for further engagement and negotiation
• Maintain detailed, up-to-date documentation of all outreach activities, lead qualification outcomes, and account intelligence within CRM systems (e.g., Salesforce)
• Provide real-time feedback to Sales and Marketing on prospect engagement trends, messaging effectiveness, and areas for strategic refinement
• Continuously engage prospects through thoughtful follow-up, sharing relevant updates and opportunities to maintain interest
• Partner with Business Insights (BI) and internal analytics teams to prioritize high-potential accounts and refine territory engagement strategies using data and lead-scoring insights
• Monitor key performance indicators (KPIs) related to outreach volume, conversion quality, and lead maturity; use data to optimize approach
• Leverage leads and insights from conferences, trade shows, and internal BD activities to source new opportunities (including actively attending Conferences and road shows aligned with the region that they support, as needed)
• Participate in cross-functional collaboration sessions to share prospect feedback, best practices, and market intelligence
• Perform other work-related duties as assigned

Requirements

• Minimum: 4 Year / Bachelors Degree
• Experience in the biopharmaceutical or healthcare industry in a sales, marketing, commercial operations, and/or business development capacity, with other industries considered based on transferable sales skills