Account Based Marketing Manager, Scaled Growth Agency Marketing, GBM

About This Role

Being an Account Based Marketing Manager for Scaled Growth Agency Marketing involves partnering with Scaled Growth (Independent) Agency Sales to drive growth and retention across the managed agency portfolio. This individual contributor role focuses on agency acquisition and expansion, bringing new agencies into TikTok's advertising ecosystem and helping existing agency partners grow their business on TikTok. The successful candidate will develop and execute marketing strategies that drive new agency onboarding, adoption, and growth.

Responsibilities

• Develop and execute the marketing strategy to acquire and grow independent agencies on TikTok, working in lockstep with Agency Sales and partnering closely with Product, Marketing Solutions, and regional teams to drive onboarding, adoption, expansion, and long-term growth
• Build a deep understanding of agency business models, priorities, pain points, and decision-making processes to inform acquisition and expansion strategies, messaging, and programs
• Own the agency customer journey and develop the messaging, content, and experiences needed to move agencies from discovery to adoption and expansion
• Design and execute integrated ABM programs across content, events, webinars, email, paid media, and executive engagement to drive awareness, consideration, adoption, and growth
• Design and deliver high-impact TikTok-owned events and experiences, including Discovery Days, bootcamps, executive roundtables, workshops, and customer activations
• Create innovative C-suite engagement programs that build and deepen executive relationships and position TikTok as a strategic growth partner
• Lead TikTok's presence at key industry tentpole moments through sponsorships, speaking opportunities, executive engagement, and experiential activations
• Identify, test, and scale new acquisition and expansion plays, channels, partnerships, and marketing programs to accelerate agency growth
• Partner closely with Sales to build a continuous feedback loop that informs audience targeting, messaging, program optimization, and future investment decisions
• Establish clear success metrics and measurement frameworks to evaluate program effectiveness and influence agency acquisition, onboarding, adoption, expansion, and revenue growth

Requirements

• 5+ years of B2B marketing experience in technology, media, advertising, SaaS, or agency-focused organizations
• Experience developing and executing integrated demand generation, ABM, field marketing, growth marketing, or customer acquisition programs
• Strong understanding of the advertising ecosystem, including agencies, media planning, performance marketing, measurement, and digital advertising platforms
• Experience partnering closely with sales organizations to influence pipeline, customer acquisition, and revenue outcomes