ABOVE THE FOLD DIGITAL MARKETING: DIGITAL MARKETING SPECIALIST

Headquarters: Regina, Saskatchewan, Canada

URL: https://abovethefold.live/

General Responsibilities Research, prep content and support SEO initiatives for clients.

• Research keywords, competitors and opportunities for clients to attract more ready-to-buy customers.
• Prepare written content for websites and listings.
• Create images and videos for a variety of platforms.
• Following a formula, respond to customer reviews.
• Receive client approval as needed.
• Learn SEO industry trends and strategies.

Prepare email marketing messages.

• Assist in editing, setting up and scheduling emails.
• Work with the Founder to develop messaging strategies.
• Indepth knowledge of ActiveCampaign.
• Provide reports and data to the Founder to track progress.

Social media planning & scheduling.

• Work with the Founder to plan & develop a social media engagement strategy.
• Prepare images and/or video in Canva / CapCut & write or edit captions.
• Once approved, schedule social media posts in SocialBee.
• Provide reports and data to the Founder to track progress.

Website care & support.

• Working knowledge of wordpress.
• Update website plugins.
• Update images, copy or layout.

Assist in the management of an online course.

• Edit video.
• Upload videos to course and other media files.
• Using Descript, create and clean up transcriptions.
• Respond to community questions.
• Moderate live sessions (thus being available during CST Saskatchewan is required).
• Update / create new lesson as required following the lesson template.

Ads management setup & optimization.

• Setup ad accounts in Meta and/or Google Ads.
• Select optimum settings for each business.
• Design campaigns based on client goals.
• Receive client approval as needed.
• Manage campaigns on a weekly basis.
• Provide reports and data to the Founder to track progress.

Podcast Scheduling & Management

• Assist in podcast/video post-production.
• Liaise with guests.
• Attend to scheduling.
• Monitor progress within ClickUp.

Project Management

• Assist with a variety of projects.
• Provide oversight and direction to external subcontractors.
• Respond to inquiries from subcontractors to review & provide feedback on project work.
• Advise the Founder early on potential issues or concerns.
• Work independently on internal projects.

Support clients & the team.

• Assist team members in managing client files.
• Manage & update ClickUp for client setup & success.
• Onboard clients collecting files, setting up workspaces.
• Assist with the maintenance of client files (GDrive, SocialBee)
• Create & schedule reports
• Act on behalf of team members in their absence.

Team Communications

• Respond to, monitor and stay up-to-date on team comms and comments in ClickUp.
• Provide feedback via “reactions” or text to Comments. (Let’s the reader know you’ve seen the message.)
• Maintain GDrive folders, ClickUp task descriptions and the “How Do I” Resource Library. (These are shared resources and everyone contributes to maintaining and keeping them up-to-date.)

Familiarity With The Following Apps

• ActiveCampaign

• Canva

• ClickUp

• Copy.AI / Chat GPT

• Descript

• Google Ads

• Google Analytics

• Google Business Profile

• Google Tag Manager

• Google Workspace (ninja skills)

• Meta / TikTok

• Make / Zapier

• Minvo

• SocialBee

• Wordpress

• Salient Theme/WP Bakery

• cPanel

• YouTube Studio

Please provide a detailed explanation of your experience with the listed apps. **Are you willing to provide 3 references to whom we can speak? (Not just email addresses.)

The candidate is required to be fluent in English and available for work and meetings during the CST Saskatchewan timezone.** To apply: https://weworkremotely.com/remote-jobs/above-the-fold-digital-marketing-digital-marketing-specialist