ABM Regional Manager

Who you are

• 5–6 years of experience in B2B marketing, with at least 2 years in an ABM or strategic field marketing role
• Experience crafting and delivering successful ABM programs targeting enterprise or commercial accounts
• Experience marketing technical or hi-tech products to sophisticated buyers, including IT, engineering, and security personas
• Strong ability to partner with sales leaders and translate technical value propositions into targeted marketing strategies
• Confident in driving multi-channel campaigns and executive-level engagement programs
• Experience with ABM platforms (e.g., Demandbase, 6sense, Userled), Salesforce, and marketing automation tools like Marketo
• Familiarity with the enterprise technology landscape — including cloud, AI/ML, cybersecurity, and observability
• ABM knowledge framework certification is a strong plus

What the job involves

• We're looking for a strategic, creative, and highly collaborative Account-Based Marketing Manager to craft and scale ABM programs across priority accounts in the Americas
• This role sits at the intersection of marketing, sales, and customer success — owning high-impact campaigns, with a focus on technical and business decision-maker engagement, compelling storytelling, and pipeline contribution
• This is an outstanding opportunity for a marketer who understands the nuances of enterprise technology buying cycles, complex procurement processes, and the importance of trust and credibility in technical sales environments
• You will drive personalized programs that navigate sophisticated buying ecosystems — from developers and engineering leadership to CIOs, CISOs, and procurement teams
• Design and implement 1:1 ABM programs aligned to target accounts and buying groups
• Lead account-level planning sessions with sales teams to define account priorities, business outcomes, and campaign timelines
• Personalize messaging and value propositions around critical use cases — cybersecurity, search, AI/ML, and observability — across channels to influence enterprise buying committees
• Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, and direct mail
• Partner closely with global campaigns, regional and partner marketing, and product marketing to align ABM efforts with broader go-to-market plays
• Tailor programs to reflect the technical sophistication of buyers in hi-tech and enterprise environments, ensuring messaging resonates with both technical evaluators and business decision-makers
• Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement
• Build account-focused and event landing pages using our marketing stack, personalized to target audiences and business priorities while maintaining brand guidelines
• Draft account-specific messaging that resonates with CIOs, CISOs, engineering leaders, developers and IT decision-makers, positioning Elastic as a trusted partner in digital transformation
• Develop paid media strategy for assigned accounts, partnering with internal teams and agencies to activate campaigns across platforms such as Demandbase, LinkedIn, and relevant digital channels
• Collaborate with creative, content, and external agencies to deliver high-quality ABM assets and engagement experiences
• Localize and adapt global plays to meet account needs while maintaining message consistency
• Own campaign budgets, timelines, and execution
• Define ABM metrics including account engagement, pipeline influence, velocity improvements, and return on investment
• Provide regular performance reporting to team members and sales leadership
• Use insights to continuously refine ABM programs for greater efficiency and scalability
• Support the evolution of ABM playbooks, strategy, and execution tactics
• Work with Regional Marketing Managers in AMER to coordinate event logistics and experiences (in-person, virtual, or hybrid) for ABM programs, including executive briefings and roundtables
• Maintain up-to-date ABM dashboards, campaign trackers, and internal documentation
• Bring creative ideas to drive engagement and innovation within the enterprise and hi-tech market

Benefits

• Toast to your health: Fully paid health coverage for you and your family, in many locations.
• Craft your calendar: Flexible location and schedule for most roles.
• Create space for you: Distributed by design workforce, plus generous number of vacation days each year.
• Embrace parenthood: Minimum of 16 weeks of parental leave, plus generous family formation benefits.
• Give back your time: 40 hours each year to use toward volunteering with organizations and causes you’re passionate about.
• Amplify your impact: Double your charitable giving — we match donations up to $1500 USD (or local currency equivalent).