ABM Marketing Manager (EMEA)

• Planet is looking for a passionate, innovative ABM Marketing Manager to lead our marketing efforts for the EMEA Civil Government & Defence & Intelligence businesses. Reporting to the Director of EMEA Regional Marketing, you will lead the strategy and execution of the account-based marketing (ABM) programs to accelerate pipeline and drive engagement within our priority accounts
• In this role, you will collaborate closely with key stakeholders in sales and marketing to design and execute 1:1 and 1 ABM programs across multiple channels, including bespoke events and personalised digital campaigns
• Partner with sales, customer success, and marketing to develop 1:1 and 1 ABM marketing plans that drive engagement and pipeline within our priority accounts
• Build and execute multi-channel ABM campaigns tailored to specific personas within target accounts
• Lead the strategy and execution for bespoke events and experiences
• Influence marketing pipeline metrics and other key performance indicators

Benefits

• Comprehensive health plan
• Wellness program and massages
• Flexible time off
• Recognition programs
• Commuter benefits
• Learning and tuition reimbursement
• Parental leave
• Offsites and happy hours
• Volunteering benefits- Experience creating and executing a regional marketing strategy including launching and owning ABM programs
• Success in creating and executing comprehensive ABM programs in the public and government sectors that drove pipeline and revenue
• Bachelor’s degree in a relevant field
• Experience leveraging AI to scale marketing reach and efficiency
• Ability to organise, prioritise, and execute multiple, ongoing programs under a deadline, with an eye on business impact
• Experience planning and executing events at a range of budget levels and venues
• Professional working proficiency in English, the language of the company
• Proficiency in marketing automation tools and CRM systems to manage and launch campaigns, track campaign effectiveness, monitor engagement, and track ROI of event channels for future planning
• A track record of building solid partnerships with sales teams to align on account strategies, goals, and tactics
• 6+ years of regional, field, events, and ABM marketing experience
• Success in creating and executing comprehensive regional ABM strategies that include a range of tactics and activities
• Excellent attention to detail and project management skills to align all stakeholders through the planning process
• Ability to organise, prioritise and execute multiple, ongoing projects under deadline, with an eye on business impact
• Overachieving marketing goals with an ability to drive for results- Deadline: October 21, 2026 by 11:59p / 23:59 CET (Central European Time)