About This Role
Developing packaging visual concepts and structures for consumer products is the core of this role. You will design graphics, create 2D artwork, develop packaging forms, propose materials, and produce 3D models and visualizations. This position involves translating customer briefs into design proposals and coordinating with international teams.
Responsibilities
- Develop packaging visual concepts, including colour palettes, typography, artwork, labels and surface graphics
- Design graphics for bottles, jars, cartons and other packaging formats, reflecting each customer's brand positioning and product requirements
- Prepare 2D artwork, packaging layouts and production artwork in coordination with suppliers
- Apply graphic designs to packaging forms and create presentation visuals that clearly communicate the proposed design
- Develop packaging forms, proportions and component combinations with consideration for visual appeal, functionality, user experience and product protection
- Select and combine suitable bottles, jars, pumps, caps, cartons and inserts, using existing moulds and packaging components where appropriate
- Understand relevant mould structures and read packaging engineering drawings to communicate design requirements and identify potential constraints
- Work with engineering and manufacturing partners to review feasibility, refine concepts and follow through on sampling
- Propose suitable materials, colours, printing methods, decoration techniques and surface finishes to achieve the intended visual and tactile effect
- Create basic 3D models of packaging, such as bottles, jars, caps and cartons, to explore forms, proportions and design concepts
Requirements
- Strong packaging graphic design skills, with a good understanding of colour, typography, composition and brand presentation
- Proficient in Adobe Illustrator and Photoshop, including artwork preparation for printing and production
- Basic 3D modelling capability required
- Able to independently create simple packaging models, modify existing models, apply artwork and textures, set materials, and produce basic renders
- Proficient in at least one relevant 3D modelling software package, such as Blender, Cinema 4D, Rhino, SketchUp or similar software
- Working knowledge of packaging structures, mould structures, materials and production processes, including printing, decoration and surface finishing
- Able to read and understand relevant packaging engineering drawings and collaborate with engineering and manufacturing partners
- Able to research and interpret consumer, brand and packaging trends in the U.S., Japan and South Korea, and apply relevant insights to design decisions
- Good English reading and communication skills
- Able to work effectively with teams in Hong Kong and Mainland China
Nice to have:
- Packaging design for beauty, skincare, personal care, food and beverage, or other consumer products
- Projects for U.S., Japanese or South Korean brands or markets
- Working with packaging manufacturers and suppliers on artwork, materials, finishes and sampling
- Packaging manufacturing, sourcing, product development or packaging development
- Stronger 3D rendering, animation or visualization skills, including experience with rendering tools such as KeyShot
- Using generative AI for concept exploration, design development or visual presentation