About the role
基础信息
所属部门:
淘天集团
学历:
本科
工作年限:
3 年
职位描述
1、负责淘天电商3c数码品牌及品类营销，从平台策略/行业需求/用户洞察等视角出发，输出所负责行业长线营销策略、主题及节奏； 2、策划并组织品牌及品类活动，最终达成行业品牌和品类的影响力提升及业务增长； 3、能作为PM独立负责行业事件营销，打造3c数码行业心智；
职位要求
1、本科及以上学历，3年以上市场营销经验； 2、具备营销sense，对营销策划有基础储备及操盘经验，能有效捕捉用户洞察并实现与业务需求的嫁接。了解创意热店、新媒体、媒介、公关等营销渠道的业务逻辑，具备与协作方制定目标、拆解策略、清晰沟通的能力； 3、具备生意视角及业务思维，具备数据分析能力及项目管理能力，能与行业协同实现活动生意目标的达成； 4、较强的沟通协调能力、执行力、抗压能力，有效推进项目落地。
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