About the role
基础信息
所属部门:
淘天集团
学历:
本科
工作年限:
3 年
职位描述
1、负责天猫美妆个护行业在产业带商圈的商家，分层分类制定商家策略、品类策略、渠道打法，能够推动头部客户从单一爆品到全渠道、全货品经营，推动腰部客户抓住渠道机会、快速把握品类红利推动生意健康增长、生态健康繁荣 2、结合行业趋势、消费者需求及数据洞察，构建并优化货品结构、价格策略及营销资源分配模型，总结成功经验，并推广复制给新商新品牌 3、运营产业带白牌从0-1、从1-10搭建体系，能够有效给到客户从品牌策略、货品策略、渠道策略等多方面的支持 4、协同品牌、渠道及跨部门团队，整合资源并优化新品城攻略、提高新品孵化速度，推动商圈各项重点项目落地
职位要求
1、本科及以上学历，3年以上电商相关运营经验，具备美妆个护领域从业背景者、熟悉白牌生态和打法、有新锐品牌从0-1经验、了解美妆个护品类成本结构者优先 2、资源整合能力强，拥有出色的跨部门协同和沟通能力，能有效联动内外部资源达成业务目标 3、有较强的目标导向意识和执行力，能在快节奏环境下快速推进多项目并行落地 4、有一定的商务能力，思维灵活、有优秀的学习能力和适应变化的能力
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