WYCON cosmetics

About WYCON cosmetics

WYCON Cosmetics is an Italian brand founded in 2009 from an intuition of Gianfranco Satta, a historic entrepreneur and distributor in the women's cosmetics sector, and Raffaella Pagano, a product manager with deep knowledge of the world of make-up and body care. The idea behind the project was simple yet complex: to break the mold of the cosmetics market, characterized exclusively by brands offering products at exorbitant prices, to offer everyone the opportunity to purchase high-quality Make-Up, Skin Care, and Body Care collections at the right price and accessible to all. Experience in the sector, knowledge of the entire production chain and beauty trends were the foundations for creating a retail concept that satisfied consumers' desires every day: the intuition led to the elimination of costly intermediate steps between producer and consumer, investing in the quality of textures and skinfeel while maintaining a very competitive market positioning. Why pay more for a product than it's worth? This was the question WYCON cosmetics answered with the launch of its first store, offering a totally Made in Italy collection. This was so appreciated by consumers that it made the brand one of the current market leaders in Italy with over 300 single-brand stores in major cities, in addition to its presence in Portugal, Greece, Romania, France, Kosovo, Russia, Kazakhstan, Lebanon, Serbia, Malta, Switzerland, Georgia, and the Middle East.