White Lodging

About White Lodging

White Lodging, established by hospitality icon Bruce White in 1985, has evolved into one of the country’s largest privately held hospitality companies focused exclusively on highly curated urban and lifestyle properties. We focus on hiring and developing Hospitalitarians that are committed to exceptional service and fostering meaningful connections. Global analytics leader Gallup named White Lodging one of only 62 companies across the globe as a winner of the 2025 Gallup Exceptional Workplace Award for employee engagement - recognizing it as one of the most engaged workplace cultures in the world. We develop, own and manage a portfolio of brands in destination-driven markets, including Austin, Chicago, Denver, Nashville, Indianapolis, and Louisville. With a focus on elevated and experiential service, White Lodging’s portfolio consists of more than 60 premium hotels; a private collection of world-renowned luxury ranches; 50 locally relevant, award-winning restaurants; and 10 market-leading rooftop bars. White Lodging is currently ranked #3 in the J.D. Power Guest Satisfaction Benchmark for third-party management companies, and has been in the top five since the first benchmark was published.